Impacts of Rumors and Conspiracy Theories Surrounding COVID-19 on Preparedness Programs.

ABSTRACT

Being a part of our sociocultural history, stories and narratives help us make sense of our lifeworlds. Stories, rumors, and conspiracy theories offer deep meanings when analyzed in specific contexts, and prominently appear in the face of looming uncertainties, anxieties, and fears. Similarly, many narratives have surrounded the coronavirus disease 2019 (COVID-19) pandemic at the global and local levels as people try to make sense of this invisibly spreading virus and its multidimensional effects. Drawing on the media reports, I show and analyze global-level narratives that reveal geopolitics in play. To present the local level narratives in Pakistan, I build on my long-term ethnographic fieldwork, recent telephone interviews, and content analysis to discuss why these tales emerge and spread. As the pandemic unfolded, local people started drinking "miraculous" tea as a form of prevention, shaving their heads, and/or praying to God to undo His "punishment" and conceptualizing the pandemic as an invented "plot." With my analyses, I compare the "viral rumors" with the virus and argue that these narratives are social phenomena, carrying multiple meanings that need the thorough attention of social scientists, for example, anthropologists, just as we need experts to study a virus.