The Relationship between E-Commerce and Firm Performance: The Mediating Role of Internet Sales Channels
Environmental Studies e-commerce firm performance online marketplaces commercial website search engine mediating approach Sales Small business Internet Channels Consumers Regression analysis Hypotheses Public Key Infrastructure Small & medium sized enterprises-SME Websites Electronic commerce Product differentiation Literature reviews Search engines Online sales Coronaviruses Tourism COVID-19 Disease transmission
; 2020(Sustainability)
Article
in English
| ProQuest Central/null/20null" | ID: covidwho-826764
ABSTRACT
This paper postulates that the effect of e-commerce on firm performance is not direct and needs to be examined using mediating factors. The Ordinary Least-Squares (OLS) model was employed with the data of the Flash Eurobarometer 439 Survey entitled The Use of Online Marketplaces and Search Engines by small and medium enterprises. The obtained findings provide support for the mediating hypothesis. To be more precise, while the relationship between e-commerce and firm performance is negative, it is positively mediated by certain types of internet sales channels. In particular, the benefits of e-commerce in terms of higher sales are more pronounced when firms use commercial websites and online marketplaces. On the other hand, the interaction between e-commerce and search engines has an insignificant effect on firm performance. This study advances research on e-commerce by emphasizing the importance of mediating effect.
Full text:
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Collection:
Databases of international organizations
Database:
Null
Type of study:
Observational study
Language:
English
Journal:
Environmental Studies e-commerce firm performance online marketplaces commercial website search engine mediating approach Sales Small business Internet Channels Consumers Regression analysis Hypotheses Public Key Infrastructure Small & medium sized enterprises-SME Websites Electronic commerce Product differentiation Literature reviews Search engines Online sales Coronaviruses Tourism COVID-19 Disease transmission
Document Type:
Article
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