Tracking online searches for emotional wellbeing concerns and coping strategies in the UK during the COVID-19 pandemic: a Google Trends analysis [version 1;peer review: awaiting peer review]

ABSTRACT

Background: The coronavirus disease 2019 (COVID-19) pandemic is the largest acute public health emergency of this century. Government intervention to contain the virus focuses on non-pharmacological approaches such as physical distancing/lockdown (stay-at-home orders). As the situation develops, the impact of these measures on mental health and coping strategies in individuals and the population is unknown. Methods: We used Google Trends data (01 Jan 2020 to 09 Jun 2020) to explore the changing pattern of public concern in the UK to government measures as indexed by changes in search frequency for topics related to mental distress as well as coping and resilience. We explored the changes of specific topics in relation to key dates during the pandemic. In addition, we examined terms whose search frequency increased most. Results: Following lockdown, public concerns - as indexed by relative search trends - were directly related to COVID-19 and practicalities such as ‘furlough’ (paid leave scheme for people in employment) in response to the pandemic. Over time, searches with the most substantial growth were no longer directly or indirectly related to COVID-19. In contrast to relatively stable rates of searches related to mental distress, the topics that demonstrated a sustained increase were those associated with coping and resilience such as exercise and learning new skills. Conclusions: Google Trends is an expansive dataset which enables the investigation of population-level search activity as a proxy for public concerns. It has potential to enable policy makers to respond in real time to promote adaptive behaviours and deliver appropriate support.