We Need the Lens of Equity in COVID-19 Communication.

ABSTRACT

The ongoing COVID-19 pandemic has brought forward the centrality of public communication as a force for information, and in highlighting the differential impact on diverse segments of the society. Information and communication technologies-led developments including social media have previously been discussed as instruments of democratization of knowledge. However, the evidence so far shows that the promise remains unfulfilled as upper socioeconomic groups acquire information at a faster rate than others. The communication inequalities have only reinforced the existing societal fault lines of race, class and place. As the first pandemic of the social media age, COVID-19 has also given rise to an "infodemic", providing fertile ground for the spread of information, misinformation and disinformation. With limited gatekeeping, an immense amount of unprocessed scientific information is being put forward to publics not trained in science. In this commentary, we offer some propositions on how disinformation on COVID-19 has become mainstreamed through social media's spiral of amplification and what role public communication has in an emergency from a lens of equity. We raise the question of whether the tremendous flow of scientific information during the COVID-19 pandemic has a differential impact on different socioeconomic groups. We propose that more systematic research is urgently needed to understand how mis/disinformation originate, spread and what their consequences are. In our view, research in health communication inequalities is foundational to mitigating the current off-line and online ravages of the pandemic.