THE MEDIATING ROLE OF MINDSET PRIMING ON THE LONG-TERM INVESTMENT INTENTION

ABSTRACT

The aim associated with the current article is to examine the mediating role of mindset priming on the defensive pessimism, purchase intentions and long-term investment intentions of the students. The intentions towards long-term investment are now an interesting area for the researcher because of Covid-19 disaster. The data were gathered from the final year students' private universities in Indonesia. The data were collected by using questionnaires, and PLS-SEM was employed for analysis. The results show the positive association among the defensive pessimism, purchase intension and long-term investment along with the positive mediation of mindset priming among the links of defensive pessimism and long-term investment, purchase intension and long-term investment.