The gloom of the COVID-19 shock in the hospitality industry: A study of consumer risk perception and adaptive belief in the dark cloud of a pandemic.
Int J Hosp Manag
; 92: 102717, 2021 Jan.
Article
in English
| MEDLINE | ID: covidwho-907095
ABSTRACT
As the new coronavirus (COVID-19) spreads globally, the hospitality industry is at the heart of implementing social distancing, a measure demonstrated to be effective in flattening the epidemic curve. Informed by the perceived risk theory, this research examines how the customer's perception of the shock of the coronavirus pandemic impacts on their beliefs, and how their beliefs could influence their anticipated emotions (negative and positive) which could affect their future desire towards visiting restaurants. Structural equation modelling was used to understand the research constructs' associations. This study provides two key suggestions (i) that the hospitality industry is built on trust from their customers by supporting and resourcing consumers' self-protection behaviour and adoptive belief, and (ii) that the economic influence and the continuous uncertainty and transformation of the restaurant business need the enhancement of localisation strategies, practices and performance.
Full text:
Available
Collection:
International databases
Database:
MEDLINE
Type of study:
Prognostic study
Language:
English
Journal:
Int J Hosp Manag
Year:
2021
Document Type:
Article
Affiliation country:
J.ijhm.2020.102717
Similar
MEDLINE
...
LILACS
LIS