Situation of the colombian tourism sector during the pandemic, a light at the end of the road: Lamentation or call to action?

ABSTRACT

This work focuses on the situation of the tourism sector in Colombia and presents a cross-sectional qualitative approach and a propositional nature. Its objective is that through the situations or problems that tourism goes through, companies can monitor opportunities to develop strategies and skills that allow tourism to recover its income as soon as its operations are reactivated, answering many questions that arise due to that companies were not prepared for this situation. For this reason, it is very important to implement digital media that facilitate adaptation in order to remain competitive in the market. © 2020, Associacao Iberica de Sistemas e Tecnologias de Informacao. All rights reserved.