[Ð ROBLEMS OF MEDICAL SERVICES EXPORT IN RUSSIA].

ABSTRACT

The relevance of the study is due to the fact that the export of medical services as one of the areas of the national project "Healthcare" is determined by the level of involvement of the constituent entities of the Russian Federation in the implementation of this project. The aim of the study is to identify how many medical institutions in Russia need qualified personnel for the export of medical services based on a survey of students in the educational cycle "Export of medical services" and an online survey. The analysis shows that at the moment, in medical institutions both in Moscow and the whole Russian Federation, there is a shortage of qualified managers in this area. 25 students of the educational cycle on the export of medical services were interviewed. 100% of the respondents do not know where to start exporting medical services and want to gain knowledge on promoting medical services in their organization. An online survey of 70 regions of the Russian Federation showed that representatives of medical organizations in 64 regions want to receive knowledge on this program, which is more than 90%, the remaining representatives of 6 regions gave not very specific answers. This is a serious problem hampering medical institutions to occupy their segment in the international market. The results of the study show that 100% of the respondents do not know where to start exporting medical services to a medical organization, they want to gain new knowledge and skills in the learning process in order to form their own project for their medical institution, to organize and promote medical services both for domestic and international market. All 25 respondents (100%) would like to receive new knowledge from specialists in this industry who know this problem from the inside, solving the key tasks step by step. The conditions associated with the COVID-19 epidemic make it possible to recommend medical organizations in Moscow and the constituent entities of the Russian Federation to implement the educational program in a remote format, providing for a regional component and methodological recommendations taking into account regional specifics.