REINVENTADO LA OPERACIÓN MINORISTA DESPUÉS DEL COVID-19

ABSTRACT

Many retailers -who were not authorized to market through the Internet-, had to lower their blinds. [...]only hypermarkets that commercialize these types of products could gain some ground. [...]Amazon is developing a brick-and-mortar network, proposing an omnichannel presence (Adhi et al., 2019 and IProfesional, 2020). Shoppers continue to buy groceries and cleaning supplies and food retailers will have a critical role to play in the near future, protecting employee health and safety, prioritizing in-store cleanliness, and dealing with demand surges and operational/supply chain shocks. * Matching the rapid demand, a challenge for retailers Paper towels, toilet paper and cleaning products doubled in sales, and other non essentials items like cosmetics and office supplies plummeted. * Changes in consumer attitudes they are considering well-being through healthy eating and exercise, and leaving alcoholic beverages and salty snacks. * The privacy imperative consumers are more careful about sharing data and firms are learning how to handle this imperative, becoming a point of differentiation and competitive advantage.