Addressing Public Health Emergencies via Facebook Surveys: Advantages, Challenges, and Practical Considerations.
J Med Internet Res
; 22(12): e20653, 2020 12 14.
Article
in English
| MEDLINE | ID: covidwho-962390
ABSTRACT
Surveys of the general population can provide crucial information for designing effective nonpharmaceutical interventions to tackle public health emergencies, such as the COVID-19 pandemic. Yet, conducting such surveys can be difficult, especially when timely data collection is required. In this viewpoint paper, we discuss our experiences with using targeted Facebook advertising campaigns to address these difficulties in relation to the COVID-19 pandemic. We describe central advantages, challenges, and practical considerations. This includes a discussion of potential sources of bias and how they can be addressed.
Keywords
Full text:
Available
Collection:
International databases
Database:
MEDLINE
Main subject:
Public Health
/
Emergencies
/
Social Media
/
COVID-19
Type of study:
Observational study
/
Qualitative research
/
Randomized controlled trials
Limits:
Humans
Language:
English
Journal:
J Med Internet Res
Journal subject:
Medical Informatics
Year:
2020
Document Type:
Article
Affiliation country:
20653
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