Perceptions of cruise travel during the COVID-19 pandemic: Market recovery strategies for cruise businesses in North America.
Tour Manag
; 85: 104275, 2021 Aug.
Article
in English
| MEDLINE | ID: covidwho-974679
ABSTRACT
The study aims to identify consumer perceptions of the cruise industry amid the COVID-19 pandemic and seeks to provide market recovery strategies for cruise businesses. The relationship between perceptions among cruise experience and COVID-19 financial status groups were explored. The results of analyses of data from 759 respondents indicated that travel constraints negatively influence behavioral intention through negativity bias. Further, perceived crisis management positively affects behavioral intention through attitude-trust. New consumers' behavioral intention is significantly affected by the negativity bias, and the perceived crisis management manipulates the trust of financial-affected consumers.
Full text:
Available
Collection:
International databases
Database:
MEDLINE
Type of study:
Experimental Studies
/
Randomized controlled trials
Language:
English
Journal:
Tour Manag
Year:
2021
Document Type:
Article
Affiliation country:
J.tourman.2020.104275
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