ENTREPRENEUR HAPPINESS AS A PORTFOLIO OF COMPETITIVENESS AND SUSTAINABILITY IN THE COVID-19 ERA

ABSTRACT

[...]the need to empirically study the cause-effect relationship exerted by socio-demographic, economic, cultural or political variables on the happiness of entrepreneurs (Ravina-Ripoll et al., 2020). [...]the difficulty of considering the happiness of this human capital as an element that facilitates the creation of innovative and high-quality products or services (Lee, 2019). What factors lead people to be happy entrepreneurs, does the type of business activity that an entrepreneur carries out have an impact on their level of subjective well-being, does the entrepreneurial spirit of individuals have its origin in improving their status quo of psychological and economic happiness, and how can the creation of social value generated by happy entrepreneurs be measured? JUSTIFICATION As is well known, the multidimensional study of the concept of entrepreneurship basically involves the disciplines of sociology, business organization and psychology.