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1.
The Sample Size Matters: To What Extent the Participant Reduction Affects the Outcomes of a Neuroscientific Research. A Case-Study in Neuromarketing Field.
Sensors (Basel)
; 21(18)2021 Sep 10.
Artículo
en Inglés
| MEDLINE | ID: mdl-34577294
2.
What Is behind In-Stream Advertising on YouTube? A Remote Neuromarketing Study employing Eye-Tracking and Facial Coding techniques.
Brain Sci
; 13(10)2023 Oct 19.
Artículo
en Inglés
| MEDLINE | ID: mdl-37891849
3.
Time-Dependent Analysis of Human Neurophysiological Activities during an Ecological Olfactory Experience.
Brain Sci
; 13(9)2023 Aug 25.
Artículo
en Inglés
| MEDLINE | ID: mdl-37759843
4.
Esports and Visual Attention: Evaluating In-Game Advertising through Eye-Tracking during the Game Viewing Experience.
Brain Sci
; 12(10)2022 Oct 04.
Artículo
en Inglés
| MEDLINE | ID: mdl-36291279
5.
Neuroscientific Methods for Exploring User Perceptions While Dealing With Mobile Advertising: A Novel and Integrated Approach.
Front Neurogenom
; 3: 835648, 2022.
Artículo
en Inglés
| MEDLINE | ID: mdl-38235455
6.
Smoke signals: A study of the neurophysiological reaction of smokers and non-smokers to smoking cues inserted into antismoking public service announcements.
Int J Psychophysiol
; 167: 22-29, 2021 09.
Artículo
en Inglés
| MEDLINE | ID: mdl-34175349
7.
NeuroDante: Poetry Mentally Engages More Experts but Moves More Non-Experts, and for Both the Cerebral Approach Tendency Goes Hand in Hand with the Cerebral Effort.
Brain Sci
; 11(3)2021 Feb 25.
Artículo
en Inglés
| MEDLINE | ID: mdl-33668815
8.
Taste Responses to Chocolate Pudding with Different Sucrose Concentrations through Physiological and Explicit Self-Reported Measures.
Foods
; 10(7)2021 Jul 02.
Artículo
en Inglés
| MEDLINE | ID: mdl-34359397
9.
Forefront Users' Experience Evaluation by Employing Together Virtual Reality and Electroencephalography: A Case Study on Cognitive Effects of Scents.
Brain Sci
; 11(2)2021 Feb 18.
Artículo
en Inglés
| MEDLINE | ID: mdl-33670698
10.
Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends.
Comput Intell Neurosci
; 2019: 1976847, 2019.
Artículo
en Inglés
| MEDLINE | ID: mdl-31641346
11.
Antismoking Campaigns' Perception and Gender Differences: A Comparison among EEG Indices.
Comput Intell Neurosci
; 2019: 7348795, 2019.
Artículo
en Inglés
| MEDLINE | ID: mdl-31143204
12.
Neurophysiological Measures of the Perception of Antismoking Public Service Announcements Among Young Population.
Front Hum Neurosci
; 12: 231, 2018.
Artículo
en Inglés
| MEDLINE | ID: mdl-30210322
13.
Neurophysiological Responses to Different Product Experiences.
Comput Intell Neurosci
; 2018: 9616301, 2018.
Artículo
en Inglés
| MEDLINE | ID: mdl-30344600
14.
Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements.
J Vis Exp
; (126)2017 08 28.
Artículo
en Inglés
| MEDLINE | ID: mdl-28872117
15.
Gender and Age Related Effects While Watching TV Advertisements: An EEG Study.
Comput Intell Neurosci
; 2016: 3795325, 2016.
Artículo
en Inglés
| MEDLINE | ID: mdl-27313602
16.
Investigation of the effect of EEG-BCI on the simultaneous execution of flight simulation and attentional tasks.
Med Biol Eng Comput
; 54(10): 1503-13, 2016 Oct.
Artículo
en Inglés
| MEDLINE | ID: mdl-26645694
17.
The first impression is what matters: a neuroaesthetic study of the cerebral perception and appreciation of paintings by Titian.
Annu Int Conf IEEE Eng Med Biol Soc
; 2015: 7990-3, 2015 Aug.
Artículo
en Inglés
| MEDLINE | ID: mdl-26738146
18.
Neurophysiological tools to investigate consumer's gender differences during the observation of TV commercials.
Comput Math Methods Med
; 2014: 912981, 2014.
Artículo
en Inglés
| MEDLINE | ID: mdl-25147579
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