Customer equity management in a professional players agency: how much is worth my current players base?
Cepeda Carrión, Gabriel; Martin Ruiz, David; Rondán Cataluña, Francisco Javier.
Rev. psicol. deport
; 25(supl.1): 11-14, 2016. tab
Artículo en Inglés | IBECS (España) | ID: ibc-154695
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