Accounting for product impact in the pharmaceuticals industry
Rischbieth, Amanda; Serafeim, George; Trinh, Katie.
s.l; Harvard Business School; 2021.
No convencional
en Inglés
| SDG | ID: biblio-1344580
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the pharmaceuticals industry. We design a monetization methodology that allows us to calculate monetary impact estimates of accessible product provision and efficacy, among other factors. Our results indicate substantial differences in the impact that competitors have through their products. These differences demonstrate how impact reflects corporate strategy and informs decision-making on industry-specific areas.(AU)
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BR1.1
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