ABSTRACT
BACKGROUND AND AIM: Electronic cigarette (e-cigarette) smoking is a significant public health problem in Saudi Arabia, particularly among youth who use it as an alternative to traditional cigarettes. This study aimed to evaluate the prevalence and beliefs towards e-cigarette use among Taif University students in Saudi Arabia. METHODS: A cross-sectional study was conducted among male Taif University students using a self-administered questionnaire. A sample of 319 students was selected through stratified sampling. The questionnaire included questions about socio-demographic characteristics, smoking history, awareness of e-cigarettes, prevalence of e-cigarette use, beliefs towards e-cigarettes, and reasons for e-cigarette use. RESULTS: The study revealed a high prevalence of e-cigarette use among Taif University students, with 40.1% of participants having used e-cigarettes at least once during their lifetime and 43.7% believing that e-cigarettes are less dangerous than traditional cigarettes. Participants studying sciences had 0.76 times the odds of believing that e-cigarettes help smokers to quit compared to participants studying literature. Compared to smokers, ex-smokers had an OR of 34.1 (p<0.001) and non-smokers had an OR of 35.9 (p<0.001) for experimentation of e-cigarettes. Smokers who had friends that tried e-cigarettes had an OR of 6.6 (p<0.001) for trying e-cigarettes, compared to smokers who did not have such friends. CONCLUSION: The study found that 40.1% of participants have used e-cigarettes at least once during their lifetime with a significant proportion of participants unaware of the potential health hazards of e-cigarettes, and many believed that e-cigarettes are less dangerous than traditional cigarettes. These findings emphasize the need for targeted educational interventions to address misconceptions and promote awareness among university students.