ABSTRACT
Plaster is a material which is widely used in Brazil on construction sites. However, its use in recent years has been limited by a legal resolution on the environment introduced in Brazil. One of the regions most affected by these restrictions is the Northeast where the strategic importance of plaster for the region is apparent from the extensive economic development, centered on the gypsum pole of Araripe in the state of Pernambuco. This problem has involved many interested parties, among whom are plaster producers, plastering companies, builders, unions (for plaster workers, and construction workers), Town Halls, and so forth. Therefore, there is a need to structure the problem with a view to obtaining a better understanding of the problem given the lack of information on the real decision problem. To reach this objective, value focus thinking (VFT), a methodology that addresses how values can be used to improve the decision making process, was applied and the problem was structured. Thus, it was possible for the parties involved to clarify their objectives, and specify more precisely the consequences and constraints for the decision problem. In addition, each party involved could get a better understanding of their own wishes. In conclusion, the VFT methodology application enables the parties involved to make more consistent decisions, and therefore to ensure that plaster will continue to be used in the construction industry.
