ABSTRACT
Why do people often pursue social rank using coercive and potentially costly dominance-oriented strategies (grounded in fear and intimidation) rather than noncoercive prestige-oriented strategies (grounded in respect and admiration)? In 10 studies (N = 3,372, including a high-powered preregistered replication), we propose that people's beliefs about the nature of social hierarchies shape their preference for dominance strategies. Specifically, we find that zero-sum beliefs about social hierarchies-beliefs that one person's rise in social rank inevitably comes at others' expense-drive the preference for dominance-oriented, but not prestige-oriented, approaches to status. The more participants viewed social hierarchies as zero-sum, the more they were willing to use dominance tactics and the more interested they were in reading books about how to use such tactics. Moreover, we find evidence that zero-sum beliefs about social hierarchies causally increase the preference for dominance-oriented, but not prestige-oriented, strategies for gaining rank, and that both objective factors in the organizational environment and people's subjective interpretations of these environments can trigger this effect. We discuss implications for the intragroup and intergroup dynamics of attaining and retaining high social rank. (PsycInfo Database Record (c) 2023 APA, all rights reserved).
