ABSTRACT
Social risk elicits self-esteem differences in signature social motivations and behaviors during the relationship-initiation process. In particular, the present research tested the hypothesis that lower self-esteem individuals' (LSEs) motivation to avoid rejection leads them to self-protectively underestimate acceptance from potential romantic partners, whereas higher self-esteem individuals' (HSEs) motivation to promote new relationships leads them to overestimate acceptance. The results of 5 experiments supported these predictions. Social risk increased activation of avoidance goals for LSEs on a word-recall task but increased activation of approach goals for HSEs, as evidenced by their increased use of likeable behaviors. Consistent with these patterns of goal activation, even though actual acceptance cues were held constant across all participants, social risk decreased the amount of acceptance that LSEs perceived from their interaction partner but increased the amount of acceptance that HSEs perceived from their interaction partner. It is important to note that such self-esteem differences in avoidance goals, approach behaviors, and perceptions of acceptance were completely eliminated when social risk was removed.
