ABSTRACT
Statements' rated truth increases when people encounter them repeatedly. Processing fluency is a central variable to explain this truth effect. However, people experience processing fluency positively, and these positive experiences might cause the truth effect. Three studies investigated positivity and fluency influences on the truth effect. Study 1 found correlations between elicited positive feelings and rated truth. Study 2 replicated the repetition-based truth effect, but positivity did not influence the effect. Study 3 conveyed positive and negative correlations between positivity and truth in a learning phase. We again replicated the truth effect, but positivity only influenced judgments for easy statements in the learning phase. Thus, across three studies, we found positivity effects on rated truth, but not on the repetition-based truth effect: We conclude that positivity does not explain the standard truth effect, but the role of positive experiences for truth judgments deserves further investigation.
Subject(s)
Trust/psychology , Communication , Emotions , Female , Humans , Judgment , Male , SemanticsABSTRACT
The authors postulate and show a speed advantage in the processing of positive information and hypothesize that this advantage is caused by the higher density of positive information in memory: Positive information is more similar to other positive information, in comparison with the similarity of negative information to other negative information. This "density" hypothesis is supported by multidimensional scaling of evaluative stimuli and response latency experiments. The relevance and explanatory power of the hypothesis is demonstrated by secondary data analyses of prior research in the evaluative priming paradigm. The final discussion is concerned with further theoretical implications of the density hypothesis, its generality and limitations, and its relation to other theoretical conceptions and applications.
