Infections and Elections: Did an Ebola Outbreak Influence the 2014 U.S. Federal Elections (and if so, How)?

In the studies reported here, we conducted longitudinal analyses of preelection polling data to test whether an Ebola outbreak predicted voting intentions preceding the 2014 U.S. federal elections. Analyses were conducted on nationwide polls pertaining to 435 House of Representatives elections and on state-specific polls pertaining to 34 Senate elections. Analyses compared voting intentions before and after the initial Ebola outbreak and assessed correlations between Internet search activity for the term "Ebola" and voting intentions. Results revealed that (a) the psychological salience of Ebola was associated with increased intention to vote for Republican candidates and (b) this effect occurred primarily in states characterized by norms favoring Republican Party candidates (the effect did not occur in states with norms favoring Democratic Party candidates). Ancillary analyses addressed several interpretational issues. Overall, these results suggest that disease outbreaks may influence voter behavior in two psychologically distinct ways: increased inclination to vote for politically conservative candidates and increased inclination to conform to popular opinion.

Individual differences in activation of the parental care motivational system: assessment, prediction, and implications.

We report on the development, validation, and utility of a measure assessing individual differences in activation of the parental care motivational system: The Parental Care and Tenderness (PCAT) questionnaire. Results from 1,608 adults (including parents and nonparents) show that the 25-item PCAT measure has high internal consistency, high test-retest reliability, high construct validity, and unique predictive utility. Among parents, it predicted self-child identity overlap and caring child-rearing attitudes; among nonparents, it predicted desire to have children. PCAT scores predicted the intensity of tender emotions aroused by infants, and also predicted the amount of time individuals chose look at infant (but not adult) faces. PCAT scores uniquely predicted additional outcomes in the realm of social perception, including mate preferences, moral judgments, and trait inferences about baby-faced adults. Practical and conceptual implications are discussed.

The impact of weather on women's tendency to wear red or pink when at high risk for conception.

Women are particularly motivated to enhance their sexual attractiveness during their most fertile period, and men perceive shades of red, when associated with women, as sexually attractive. Building on this research, we recently found that women are more likely to wear reddish clothing when at peak fertility (Beall & Tracy, 2013), presumably as a way of increasing their attractiveness. Here, we first report results from a methodological replication, conducted during warmer weather, which produced a null effect. Investigating this discrepancy, we considered the impact of a potentially relevant contextual difference between previous research and the replication: current weather. If the red-dress effect is driven by a desire to increase one's sexual appeal, then it should emerge most reliably when peak-fertility women have few alternative options for accomplishing this goal (e.g., wearing minimal clothing). Results from re-analyses of our previously collected data and a new experiment support this account, by demonstrating that the link between fertility and red/pink dress emerges robustly in cold, but not warm, weather. Together, these findings suggest that the previously documented red-dress effect is moderated by current climate concerns, and provide further evidence that under certain circumstances red/pink dress is reliably associated with female fertility.

Women are more likely to wear red or pink at peak fertility.

Although females of many species closely related to humans signal their fertile window in an observable manner, often involving red or pink coloration, no such display has been found for humans. Building on evidence that men are sexually attracted to women wearing or surrounded by red, we tested whether women show a behavioral tendency toward wearing reddish clothing when at peak fertility. Across two samples (N = 124), women at high conception risk were more than 3 times more likely to wear a red or pink shirt than were women at low conception risk, and 77% of women who wore red or pink were found to be at high, rather than low, risk. Conception risk had no effect on the prevalence of any other shirt color. Our results thus suggest that red and pink adornment in women is reliably associated with fertility and that female ovulation, long assumed to be hidden, is associated with a salient visual cue.

Happy guys finish last: the impact of emotion expressions on sexual attraction.

This research examined the relative sexual attractiveness of individuals showing emotion expressions of happiness, pride, and shame compared with a neutral control. Across two studies using different images and samples ranging broadly in age (total N = 1041), a large gender difference emerged in the sexual attractiveness of happy displays: happiness was the most attractive female emotion expression, and one of the least attractive in males. In contrast, pride showed the reverse pattern; it was the most attractive male expression, and one of the least attractive in women. Shame displays were relatively attractive in both genders, and, among younger adult women viewers, male shame was more attractive than male happiness, and not substantially less than male pride. Effects were largely consistent with evolutionary and socio-cultural-norm accounts. Overall, this research provides the first evidence that distinct emotion expressions have divergent effects on sexual attractiveness, which vary by gender but largely hold across age.