Subject(s)
Health Care Surveys , Patient Satisfaction , Hospitals , Humans , Quality Improvement , United StatesABSTRACT
The health care landscape is ever changing. Medical groups are experiencing challenges in recruiting staff, dealing with managing effective clinical teams, and tempering the growing tensions among partnerships and medical groups. Additionally, all clinicians report many patients are now approaching them differently than in the past. They come armed with medical information from the Internet and a more questioning attitude toward the clinician's directive for care. What accounts for these behavioral changes and management challenges within health care organizations? These issues may be best understood and addressed through generational cohort analysis.
Subject(s)
Health Knowledge, Attitudes, Practice , Health Services Administration , Adult , Age Factors , Aged , Aged, 80 and over , Attitude of Health Personnel , Cohort Studies , Female , Humans , Male , Middle Aged , Patient Participation , Practice Patterns, Physicians' , Quality of LifeABSTRACT
Over the past several years the discipline and practice of public relations has evolved. Historically, this field within health care organizations was a one-way management of communications and often was reactive in nature dealing with a crisis situation with an organization. Recent theoretical development within the discipline suggests that public relations involves more relationship building with key constituencies and on-going-dialogue. Concomitant with this evolution is the technological development of the internet. Most particularly is the use of podcasting and blogging as key tools which have been underutilized by health car providers but have significant potential in both communication and relationship opportunities as discussed in this article.
Subject(s)
Internet/statistics & numerical data , Public Relations , Marketing of Health Services/methods , United StatesABSTRACT
The health care marketplace is changing rapidly with increasing competition, changing reimbursement, and greater shifting of cost to patients making them more price sensitive. To be financially viable, the successful gastrointestinal practice must be more market responsive in its approach to planning, develop a unique advantage that will be of value to referral sources, and understand how customers evaluate alternative competing practices. This article focuses on these elements of practice success.
