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Behav Brain Sci
; 44: e2, 2021 02 18.
Article
in English
| MEDLINE
| ID: mdl-33599585
ABSTRACT
We propose that the metaphor of cleansing was a by-product of modernization processes. Based on cultural and historical evidence, we claim that the activation of cleansing metaphor triggered positive associations in times when separation was a positively regarded element of human culture and agriculture, but it should not exert the same effect in times when separation became culturally anachronistic.