ABSTRACT
This study investigates advanced data collection methodologies and their implications for understanding employee and customer behavior within specific locations. Employing a comprehensive multi-criteria decision-making framework, we evaluate various technologies based on four distinct criteria and four technological alternatives. To identify the most effective technological solution, we employ the q-spherical fuzzy rough TOPSIS method, integrating three key parameters: lower set approximation, upper set approximation, and parameter q (where q ≥ 1). Our novel approach combines the TOPSIS method with q-spherical fuzzy rough set theory, providing deeper insights into data-driven decision-making processes in corporate environments. By comparing our proposed framework with existing multi-criteria decision-making methodologies, we demonstrate its strength and competitiveness. This research contributes to enhancing decision-making capabilities in corporate settings and beyond.
