A financial comparison of small-scale quail and laying hen farm enterprises.

Smaller scale agricultural production for food, income, and as a hobby is a growing trend among United States (US) producers. Laying hens or quail are an economically viable livestock enterprise for small-scale producers with limited resources. In this study, we evaluated the economic feasibility of small-scale egg production (1,000 birds) and compared the profitability under 3 different production systems, and 2 price scenarios. The cost-benefit analysis in this study encompasses calculating and simulating all costs and returns associated with chicken and quail production over a 10-yr period. Two prices were evaluated, farm gate prices that US commercial producers face, and US farmers' market prices more often faced by small-scale producers. In all 3 production scenarios (chicken with the option of natural molting, chicken without molting, and raising quail) small-scale egg production is economically viable when farmers' market egg prices were used to calculate the Net Present Value (NPV). Using farmers' market prices, raising quail has the highest NPV. Raising chickens without molting has the second highest NPV, while raising chickens and allowing them to undergo molting has the lowest NPV. Contrarily, when farm gate egg prices are used in the estimation, only raising quail had a positive NPV. Although the quail enterprise resulted in the highest NPV under both price conditions, there may be marketing difficulties based on the producer's location. Producers located near cities, or Asian populations where quail eggs are more popular may be successful with small-scale quail operations.

Perception versus reality of the COVID-19 pandemic in U.S. meat markets.

Disruptions to meat markets during the COVID-19 pandemic spurred mass media attention. While media deeming the U.S. food system 'broken' garnered a great deal of attention, the actual production and meat availability data does not support this conclusion. The U.S. meat supply chain, while certainly strained and with measurable consequence during periods of adjustment, proved ultimately resilient and rebounded quickly. Increased attention on meat supply chains may drive continued efforts to improve resiliency, but analyses of online media and U.S. production and cold storage data do not support a narrative that the system 'broke', but was perhaps 'strained' and 'responded efficiently'. Findings indicate that public sentiment about U.S. meat supply overall was not as dominated by pandemic-era concerns as may be hypothesized.

The anatomy of natural disasters on online media: hurricanes and wildfires.

Increasing prevalence and scale of natural disasters fuel the need for new approaches to evaluating, and eventually mitigating, their impact. This analysis quantifies and compares online and social media attention to hurricanes and wildfires over time and geographic space. Hurricanes studied included: Michael, Maria, Irma, Harvey, and Florence. Fires studied included: Woolsey, Mendocino, Carr, and Camp. It was hypothesized that total volume of online media content, measured in posts and mentions, varied measurably over the phases of the disasters. Furthermore, it was hypothesized that the anatomy of the disaster, specifically the number and timing/dates, of posts and mentions varied inside versus outside impacted zones/geographies. Social media content, in sheer volume, related to hurricanes was larger than that devoted to fires. A mismatch between the time periods that people post about natural disasters on social media and the times when aid is needed to rebuild was found. Mentions fell rapidly after landfall for hurricanes, and long before fires were officially contained or extinguished. This rapid fall in media attention may leave directly impacted populations without help and support during the rebuilding process. Greater understanding of volume of posts over time, or the anatomy of disasters in online media space, may help government agencies, private industry, and relief organizations understand public attentiveness before, during, and after various types of natural disasters.

Evaluating water quality using social media and federal agency data.

United States Environmental Protection Agency (USEPA) drinking water violation report is currently one of the most reliable measures of evaluating United States drinking water quality. While states continuously strive to comply with federal water quality standards making this documentation continuously relevant, consumers are likely to perceive water quality through sensory aesthetics or physical and virtual social networks. This research quantifies the relationship between consumer perceptions and government-reported drinking water quality to provide insights to state water managers and policymakers. We evaluated consumer perceptions of tap water using weekly social media data. The online search returned 898,709 mentions and 799,035 posts. Net sentiment, measured as the number of negative posts minus the number of positive posts divided by the number of posts expressing sentiment, was determined and ranged from -100 to 100. Net sentiment was uncorrelated with USEPA weekly water quality violations for most states. Net sentiment was correlated with violations related to arsenic standards (-0.223) and a total number of violations (-0.220) for Washington. For California, net sentiment was correlated with violations related to disinfectants and other organic compounds (-0.295). In many cases, water violations in one city became national news, which eclipsed local water issues circulating on social media.

Social pressure, altruism, free-riding, and non-compliance in mask wearing by U.S. residents in response to COVID-19 pandemic.

Human behavior, such as wearing a mask in public, affects the trajectory of the COVID-19 pandemic. A nationally representative survey of 1198 U.S. residents was used to study demographics, perceptions, and stated beliefs of residents who indicated they believe masks have a role in society in response to COVID-19 but self-reported not wearing masks in at least one public place studied. Individuals who believed wearing masks protected others were more likely to report voluntarily wearing them, providing possible evidence of altruism. Perceiving social pressure negatively impacted the probability of voluntary mask wearing amongst those who believed masks have a role in society, suggesting social shaming may not increase compliance among these individuals. Free-riding is one possible explanation for why an individual respondent may self-report belief that mask wearing has a role in society and simultaneously self-report not voluntarily wearing a mask in public locations. Alternatively, incomplete knowledge, confusion about the role of masks in controlling spread of COVID-19, or fatigue are all possible explanations for why adults who believe masks play a role demonstrate less than optimal compliance themselves with mask wearing. Promotion of altruism, rather than social shaming, is more likely to increase mask wearing based on this analysis. Tactics to improve public health initiative compliance and participation may change throughout the duration of the pandemic and/or may differ between segments of the population. Increased understanding of human behavior as it relates to mask wearing can inform public health communications and construction of incentive-aligned messaging to improve public health-related behaviors and associated outcomes.

Societal values and mask usage for COVID-19 control in the US.

Societies are looking for ways to mitigate risk while stimulating economic recovery from COVID-19. Facial coverings (masks) reduce the risk of disease spread but there is limited understanding of public beliefs regarding mask usage in the U.S. where mask wearing is divisive and politicized. We find that 83% (±3%) of U.S. respondents in our nationally representative sample believed masks have a role in U.S. society related to the spread of COVID-19 in June 2020. However, 11-24% of these respondents reported not wearing a mask themselves in some public locations. Beliefs about mask wearing and usage vary by respondent demographics and level of agreement with a variety of societal value statements. Agreement with the statement gun ownership is a right based on the U.S. Constitution was negatively correlated with the belief masks had a role in society related to the spread of COVID-19. Agreement with the statements healthcare is a human right and I always wear my seat belt when driving were positively correlated with the belief masks had a role. Only 47% of respondents agreed that "Wearing a mask will help prevent future lock-downs in my community related to COVID-19." Public perception of the importance of mask usage revealed public transportation, grocery/food stores, and schools, as the relatively most important public places for mask usage among those seven places studied. Results suggest that public health advisories about riskiness of various situations or locations and public perception of importance of risk mitigation by location may not be well aligned.

Economic Feasibility of Mixed-Species Grazing to Improve Rangeland Productivity.

Pasture and grazing land in the southern and central Great Plains is being invaded by woody species, especially eastern redcedar. As a result of woody plant encroachment, cattle production on native rangeland is becoming less profitable because stocking rates must be decreased. Eastern redcedar encroachment can be controlled by grazing management, herbicide use, prescribed fire, mechanical control and mixed species grazing. This study utilizes traditional management practices, prescribed fire and three types of mixed species grazing operations to determine the most economically feasible way to manage redcedar encroachment on rangeland. The cost-benefit analysis in this study found that the source of redcedar management on rangeland with the highest net present value was the use of a breeding goat operation in which goats were grazed alongside cattle with the use of prescribed fire. This suggests that producers who are fighting redcedar encroachment will likely be able to implement a mixed species grazing operation with breeding goats to better manage their land and increase returns.

Initial Reports of Foodborne Illness Drive More Public Attention Than Do Food Recall Announcements.

ABSTRACT: Recall announcements by the U.S. Food and Drug Administration (FDA) and Food Safety and Inspection Service (FSIS) are important communication tools. Nonetheless, previous studies revealed that the effects of recalls on consumer demand are small. Social media analytics can provide insights into public awareness of food safety-related incidents. This study included social listening data to analyze how the public, in social and online media spaces, responds to, interacts with, and references food safety recalls and/or initial announcements of foodborne illness outbreaks as reported by the Centers for Disease Control and Prevention (CDC). Analysis results suggest that mentions quantified in the social and online media searches moved closer in step with the CDC's initial reports of foodborne illness outbreaks than did FDA and FSIS recall announcements. Issuance of recalls may not be a popular source of food risk information in the social media space compared with reactions to the CDC's initial illness reports. This relative popularity reflects people more often sharing or posting about illness risk regardless of whether a recall occurs, suggesting that recall announcements by the FDA and FSIS may not induce changes in consumers' behavior, whereas initial illness reports by the CDC may. Although recalls by the FDA and FSIS may not generate social media posts, their primary role is to take potentially unsafe food items off grocery shelves. Online media analytics provide policy makers with information to guide effective food risk communication; initial CDC reports drive immediate attention more than do FDA and FSIS recalls.

Public perceptions of threats from mosquitoes in the U.S. using online media analytics.

Mosquito-borne illnesses present a public health threat. This analysis quantifies general online mosquito media, and the Zika virus [ZIKV) specifically, from 7-20-2016 to 10-20-2018 in five U.S. geographies. The ZIKV sub-search comprised a shrinking share of online media about mosquitoes over time. Net sentiment, numerical scoring of search result positivity/negativity bounded between -100 and +100, was assessed. Mean net sentiment for the general mosquitoes search was -51; -55 for ZIKV. The ZIKV search revealed more variation in weekly net sentiment with a standard deviation of 14, compared to 10 for mosquitoes. Seventy-seven percent of the weeks had a net sentiment for the mosquito search that was more positive than the ZIKV search. For the 23% of the time the ZIKV search net sentiment was more positive than the general mosquito search, there were mentions of scientific advances, such as the potential for vaccine development associated with the post. Greater emphasis on public health threats from mosquitoes may be necessary to stimulate public action on mosquito-borne illness control. This analysis serves as an illustration of the potential for online/social media analysis to inform health officials of public interest/focus, and perhaps inform effective communication campaigns to combat public health threats.

Dairy product purchasing in households with and without children.

Dairy products are considered a staple in the American diet due in part to their nutritious content and appealing flavor. Consumption patterns may differ among age segments influenced by preferences for fat content and taste in dairy. Furthermore, having children in their household may influence the amount, frequency, and type of dairy products that a consumer chooses to purchase. This study finds that households that frequently bought food for children generally purchased larger quantities of fluid milk and more fluid milk with a higher fat content. Households with children also bought yogurt more frequently than other households. Labeling information of interest to the largest proportion of respondents was price; unsurprisingly, expiration date was second most common on meat, eggs, or milk product packaging. Although the scientific and cultural debate of the benefit or harm of consuming dairy continues, it is clear that the segment of the population that frequently purchases food for children is interested in dairy as part of the diet of the children. It would be interesting to see whether this finding has a spillover effect on the consumption habits of adults making the purchases. Future studies can build on this work by evaluating whether there is a spillover effect from purchasing specifically for children and the general dairy and protein product purchasing habits of those households.

#Eggs: social and online media-derived perceptions of egg-laying hen housing.

Enormous quantities of data are generated through social and online media in the era of Web 2.0. Understanding consumer perceptions or demand efficiently and cost effectively remains a focus for economists, retailer/consumer sciences, and production industries. Most of the efforts to understand demand for food products rely on reports of past market performance along with survey data. Given the movement of content-generation online to lay users via social media, the potential to capture market-influencing shifts in sentiment exists in online data. This analysis presents a novel approach to studying consumer perceptions of production system attributes using eggs and laying hen housing, which have received significant attention in recent years. The housing systems cage-free and free-range had the greatest number of online hits in the searches conducted, compared with the other laying hen housing types. Less online discussion surrounded enriched cages, which were found by other methods/researchers to meet many key consumer preferences. These results, in conjunction with insights into net sentiment and words associated with different laying hen housing in online and social media, exemplify how social media listening may complement traditional methods to inform decision-makers regarding agribusiness marketing, food systems, management, and regulation. Employing web-derived data for decision-making within agrifood firms offers the opportunity for actionable insights tailored to individual businesses or products.

#GoingtotheFair: a social media listening analysis of agricultural fairs.

Agricultural fairs provide one of the last frontiers, and largest stages, for showcasing livestock agriculture to the public. However, public funding, attendance revenue, animal biosecurity, and public health concerns are all aspects worthy of conversation and increased research attention given the interaction between livestock animals and the general public in fair and festival settings. A prominent social media listening and data analytics platform was used to quantify online and social media chatter concerning agricultural fairs during a 27-mo period. A general search for online media referencing agricultural fair keywords was designed; social and online media mentions of agricultural fairs (n = 2,091,350 mentions) were further queried according to their reference to livestock, fair food, or the major agricultural product producing species of dairy and beef cattle (n = 68,900), poultry (n = 39,600), and swine (n = 31,250). Numbers of search results were found to be seasonal and Twitter was the single largest domain for all fair-related results; in contrast, the majority of livestock-related media was generated by news sources rather than from Twitter. On a weekly basis, the percentage of fair livestock mentions with species-specific reference was highly variable ranging from 0% to 86.8% for cattle, 0% to 85.7% for poultry, and 0% to 76.9% for swine. In addition to quantifying total search hits or mentions, the positivity/negativity of the search results was analyzed using natural language processing capabilities. The net sentiment quantified is the total percentage of positive posts minus the percentage of negative posts, which results in a necessarily bounded net sentiment between -100% and +100%. Overall net sentiment associated with mentions of agricultural fairs was positive; the topics garnering the highest positive sentiments were fair food and cattle (both 98% positive). Online discussion pertaining to agricultural fairs and swine was overall positive despite references to swine flu outbreaks. In conclusion, livestock and animal products had positive net sentiment over the time period studied, but there are multiple aspects of agricultural fairs worthy of further investigation and continued vigilance, including zoonotic disease risk and public perceptions of livestock industries.

Online procurement of pet supplies and willingness to pay for veterinary telemedicine.

Changing consumer shopping behaviors, and specifically the shift towards online procurement of goods and services, have altered the retail landscape of nearly all goods, including pet products and services. Whilst it is known and commonly discussed that less retail business for products and medications is being conducted in clinics than in the past, it is not well documented where that commerce is now taking place, and by what customer segments. For cats, dogs, and other pets, specialty food and food in general was purchased by a high percentage of respondents at the physical store. Sixteen-percent of dog owners, 17 % of cat owners and 14 % of other animal owners purchased prescription food at the veterinarian. Ten percent of dog owners, 10 % of cat owners, and 9 % of other animal owners purchased prescription food from the physical store. A high percentage of cat and dog owners purchased flea and tick preventative, heartworm preventative and prescription medications at the veterinarian, followed by the physical store. Using a choice experiment, both dog and cat owners were willing-to-pay a statistically significant positive amount for having their veterinarian, or a veterinarian in their community (who was not their veterinarian) on the veterinary telemedicine call or video when compared to a veterinarian from outside the community. In relation to the willingness to pay (WTP) for a telemedicine veterinary consultation with a veterinarian outside of the pet owners' community, dog owners were willing to pay $38.04 more for a telemedicine veterinary consultation with their regular veterinarian, and $13.38 more for a telemedicine veterinary consultation with a veterinarian in the dog owners' community. Cat owners had a WTP of $38.12 per call or visit for having their veterinarian as the consultant which was statistically higher than their WTP for a veterinarian in their community, $12.74 when compared to a veterinarian outside their community. When comparing the mean price adjusted WTP between cat and dog owners, there were not any statistically significant differences found. Quantifying pet owner willingness to pay for commonly discussed attributes of telemedicine, such as whether a local veterinarian is consulted (versus a veterinarian from outside the community), facilitates veterinary practice management decision making as practices adjust product and service offerings to meet the changing consumer demand of pet owners in today's marketplace.

Public Perceptions of Veterinarians from Social and Online Media Listening.

The public perception of the veterinary medicine profession is of increasing concern given the mounting challenges facing the industry, ranging from student debt loads to mental health implications arising from compassion fatigue, euthanasia, and other challenging aspects of the profession. This analysis employs social media listening and analysis to discern top themes arising from social and online media posts referencing veterinarians. Social media sentiment analysis is also employed to aid in quantifying the search results, in terms of whether they are positivity/negativity associated. From September 2017-November 2019, over 1.4 million posts and 1.7 million mentions were analyzed; the top domain in the search results was Twitter (74%). The mean net sentiment associated with the search conducted over the time period studied was 52%. The top terms revealed in the searches conducted revolved mainly around care of or concern for pet animals. The recognition of challenges facing the veterinary medicine profession were notably absent, except for the mention of suicide risks. While undeniably influenced by the search terms selected, which were directed towards client-clinic related verbiage, a relative lack of knowledge regarding veterinarians' roles in human health, food safety/security, and society generally outside of companion animal care was recognized. Future research aimed at determining the value of veterinarians' contributions to society and, in particular, in the scope of One Health, may aid in forming future communication and education campaigns.

Willingness to pay for whole turkey attributes during Thanksgiving holiday shopping in the United States.

Although whole turkeys served at Thanksgiving are the ubiquitous kickoffs to the US winter holiday season, much remains unknown about shopping behaviors for holiday food items. Given the once-a-year purchase of the whole turkey for most households, collecting data about demand and preferences necessitated the collection of data during the week before Thanksgiving, while turkey shopping was at the forefront of consumers' minds. Despite a self-reported confidence in cooking turkeys, many respondents indicated they thawed frozen meat using improper methods. Ninety-five percent of respondents indicated that they consumed meat; 89% of respondents who consumed meat or had someone in the household who did, indicated they had purchased turkey products. Positive willingness to pay (WTP) was found for all attributes of whole turkeys studied: free range, fed a vegetarian diet, hormone use not permitted, and antibiotic use not permitted. Mean estimated WTP for free range ranged from $0.37/lb for industry verified free range to $0.74/lb for USDA verified free range; although those 2 estimates were not statistically different from each other, they were both statistically different from zero. The statistically significant estimated mean WTP for hormone use not permitted ranged from $0.85/lb for industry verification to $1.35 for USDA verification but were again not statistically different from each other. Mean WTP estimates, which were statistically significant but not different from one another for antibiotic use not permitted, ranged from $0.62/lb for industry certification to $0.72 for retailer certified. Turkeys certified to be fed a vegetarian diet had a mean WTP estimate of $0.39/lb for retailer verification to $0.60/lb for USDA verification; those mean WTP estimates were not statistically different from each other but were each statistically different from zero. Social desirability bias, which can be defined as the relative over-reporting of one's own goodness, was detected with respect to self-reported holiday eating and healthfulness statements. Relationships were found between social desirability bias, gender, and age for holiday eating statements using a seemingly unrelated regression.

Familiarity and Use of Veterinary Services by US Resident Dog and Cat Owners.

Pet ownership, veterinary use, and beliefs regarding veterinary care were elicited through the use of a nationally representative survey of 997 U.S. residents. Fifty-one percent of respondents have or had a dog in the past five years and 37% have or had a cat in the past five years. Over ninety percent of cat and dog owners had visited a veterinarian at any time, but only about 40% visited a veterinarian annually. With the rise of options in veterinary medicine, including low-cost options for vaccines and spay/neuter, further study and analysis of pet-owners use of veterinary care is warranted. Fifty-four percent of dog owners and 40% of cat owners who went to a low-cost spay/neuter clinic also went to a veterinarian/clinic/practice. This finding suggests that pet-owners who use low-cost options do so in a manner that supplements rather than replaces traditional veterinary care. Logit models were employed to evaluate the relationship between dog and cat owner demographics and visiting a veterinarian. The probability of visiting a veterinarian increased with age and income for dog owners.

Perceptions of Prominent Animal Welfare and Veterinary Care Organizations in the United States.

U.S. residents' perceptions of the impact of prominent animal welfare and veterinary care organizations on pet animal well-being and health care may not be linked to the organization's stated mission and effectiveness in advancing it, but to the level of recognition people have for the groups. An online survey of 1000 U.S. residents was used to understand the perceived impact of organizations with self-stated dedication to pet animal well-being. Using a Likert-scale, respondents ranked 13 prominent organizations as having a low to high impact on pet animal well-being and health care. The American Society for the Prevention of Cruelty to Animals (ASPCA) had the highest perceived average impact, while People for the Ethical Treatment of Animals (PETA) had the lowest. A best-worst scaling (BWS) choice experiment was conducted with 7 of the initial 13 organizations to elicit relative rankings by forcing tradeoffs by respondents. Consistent with the Likert-scale results, the ASPCA was ranked as the most impactful organization. The ASPCA's perceived impact on pet animal well-being and health care may be linked to their high level of recognition among respondents, as this was the organization that respondents most frequently reported having seen/heard stories related to animal well-being and health care.

US respondents' willingness to pay for Cheddar cheese from dairy cattle with different pasture access, antibiotic use, and dehorning practices.

Cheese is a widely consumed product in American diets and an important economic driver of US dairy markets. Given the widespread interest in credence attributes of fluid dairy products, the lack of knowledge of demand for animal welfare, environmental, and other credence attributes in cheeses is surprising. Increasing attention surrounding dairy cattle welfare has been placed on the disbudding or dehorning of dairy cattle, in addition to the longer term debates surrounding pasture access and antibiotic use. This work estimates willingness to pay for these attributes of dairy cattle management systems for Cheddar cheese in a nationally representative sample of 749 US household members. Ninety percent of respondents indicated they or someone in their household consumed cheese in the last year. Higher proportions of respondents with children in the household purchased cheese of any kind. Respondents had positive willingness to pay for Cheddar cheese that had the following attributes: USDA-, retailer-, and industry-verified antibiotic use not permitted, required pasture access, and dehorning with pain relief as well as polled (when compared with dehorning without pain relief). As dairy producers face tighter margins and shifting consumer preferences, increasing attention on consumer preferences for cheese may aid in increasing profitability if demanded attributes can be profitability provided.

Perceptions of Animal Welfare With a Special Focus on Turkeys.

Meat consumption and public concern for farm animal welfare are increasing, despite limited public understanding of agriculture and animal welfare. Turkey is important in U.S. holiday meal traditions and turkey meat is a frequently consumed processed product (i.e., lunchmeat). However, little is known about public perceptions and knowledge of commercial turkeys. An online survey was administered to 1,695 respondents in November 2018 to examine U.S. (1) demographic factors affecting meat consumption, selection of labeled meat products, and concern for animal welfare, (2) public knowledge of turkeys, and (3) concerns regarding the welfare of turkeys and other species. A total of 95% of respondents consumed meat and 10% hunted for some of the meat they consumed. Meat consumption frequency depended on region of residence, income level, gender, age, and whether respondents hunted. Of the meat consumers, 86% purchased turkey products. More meat consumers looked for the USDA organic label (39%) and the Non Genetically Modified Organism (GMO) project label (38%) than animal-welfare food labels (14%) when buying meat products. More pet owners (39%) than non-pet owners (25%) looked for animal welfare food labels. Being a pet owner increased the probability of being concerned about farm animal welfare. Concern for the commercial turkey was similar to concern for other farm animal species; self-reported knowledge of turkey production was low (mean score 2.64; scale of 1 to 7, 7 = highest). Turkey welfare concerns (mean score; rank from 1 to 5; 5 = least concerning) included poor nutrition (2.471) and illness (2.508), followed by housing (2.732), hot or cold weather (3.308) and transportation (3.981). Turkey welfare attributes that respondents cared the most about (mean score; scale of 1-5, 5 = cared the least) included space to move around (2.366), followed by veterinary health and wellness (2.680), ability to perform natural behavior (2.812), no feather loss or visible injuries (3.304), and decreased aggression (3.837). Demographic factors are important determinants of meat consumption and animal welfare concern. Public knowledge of turkey production is limited, despite a large percentage of the population purchasing turkey products.

US Residents' Perceptions of Dog Welfare Needs and Canine Welfare Information Sources.

The extent to which welfare needs of breeding dogs are met in commercial dog-breeding kennels is a potential point of controversy. This analysis sought to understand US residents' perceptions and priorities related to dog welfare : by investigating (a) perceptions of breeding-dog welfare needs and (b) perceptions of various nonhuman animal welfare information sources. Using best/worst-choice experiments conducted in an online survey, respondents' choices for most and least important breeding-dog welfare needs (n = 508) and most/least trusted canine welfare information sources (n = 508) were analyzed. The survey sample was targeted to be representative of the US population in terms of gender, age, region of residence, income, and education. The largest preference shares (relatively most important) for breeding-dog welfare needs were for "availability of food and water" (39.2%) and health/veterinary care (18.1%). The largest preference shares (relatively most trusted sources) for welfare information were American Society for the Prevention of Cruelty to Animals, a veterinarian, and American Veterinary Medical Association, with 25.1%, 16.4%, and 14.1% shares, respectively.