Psychological reactance impacts ratings of pediatrician vaccine-related communication quality, perceived vaccine safety, and vaccination priority among U.S. parents.

Physician communication surrounding vaccination is important in driving patient compliance with schedules and recommendations, but patient psychological factors suggest that communication strategies may have differential effects on patients. This paper investigates how psychological reactance, defined as an individuals' propensity to restore their autonomy when they perceive that others are trying to impose their will on them, impacts perceptions about physician communication and perceptions and prioritizations of vaccination. We propose and describe the results of a study that was conducted to assess the relationship between individual differences in reactance, perceived quality of pediatrician communication, perceptions of vaccination safety, and vaccination prioritization using a sample of parents. We recruited 300 parent participants via the online platform Prolific Academic in which they completed a computer-mediated survey. Results show that compared to those who are low in psychological reactance, those high in psychological reactance place less of a priority on vaccination, and that this relationship is driven by evaluations of physician communication quality and perceived vaccine safety. Our findings suggest that physicians should not adopt a one-size-fits-all approach when interacting with patients and should tailor messaging to patients based on psychological factors including reactance.

Television's Cultivation of American Adolescents' Beliefs about Alcohol and the Moderating Role of Trait Reactance.

Cultivation research has shown that heavy television viewing is linked to audiences' generalized, and often skewed, views of reality. This research investigates whether television viewing is related to adolescents' views about the consequences of drinking and whether psychological trait reactance moderates this cultivation effect. Results from a survey of 445 American teenagers show that cumulative exposure to television is linked to reduced beliefs about alcohol's negative consequences and greater intentions to drink. These effects were greater for adolescents low on trait reactance. This research adds to the general psychological research on trait reactance as a moderator of media influences and makes a substantive contribution towards furthering our understanding of the media and public health concerns that surround risky adolescent behaviors.

Time of day effects on the regulation of food consumption after activation of health goals.

Previous research has found that while self-regulation is a resource that can be depleted, enhanced motivation to do so can help people successfully self-regulate. The aim of this research was to determine whether activating health goals-either via laboratory priming techniques or via advertisements-can help people regulate food intake later in the day, when self-regulation resources are typically depleted. In two experimental studies, participants completed goal activation tasks in the morning or in the afternoon while they had a snack food (M&M's candies) available for consumption. In study 1, 121 participants viewed television shows with either healthy food ads, indulgent food ads, or non-food ads embedded within the program. In study 2, 149 participants completed a supraliminal but nonconscious goal priming exercise, in which they searched for health, indulgence, or control words in a puzzle. In both studies, activation of health goals led to decreased consumption of the snack food in the afternoon. In contrast, activation of health goals did not change consumption in the morning, when self-regulatory resources are typically high, due to replenishment after rest. These results suggest that activating health goals-either via classic laboratory goal-priming paradigms or via "real world primes," such as ads for healthy foods-helps people to overcome failures in curbing food consumption due to depleted self-regulatory resources later in the day.