Beneath the surface: Abstract construal mindset increases receptivity to metaphors in health communications.

Widespread messages use metaphoric language and imagery to prompt recipients to interpret health-related concepts in terms of dissimilar, familiar concepts (e.g., "fight the war on cancer"). When do these messages work? According to Conceptual Metaphor Theory, thinking metaphorically involves looking past concepts' superficial differences to identify their similarities at a structural level. Thus, we hypothesized that when people's general construal mindset is oriented to focus on information's abstract meaning, not its concrete details, they would process a metaphor's target health concept in ways that correspond to the dissimilar concept. Accordingly, after priming an abstract, but not concrete, construal mindset: framing sun exposure as enemy confrontation (vs. literally) increased cancer risk perceptions and sun-safe intentions (Study 1; N=186); and framing smoking cessation as an arduous journey (vs. literally) increased appreciation of quitting difficulties and interest in cessation tools (Study 2; N=244). We discuss practical and theoretical implications for improving health communication.

Age Differences in the Effects of Mortality Salience on the Correspondence Bias.

According to terror management theory, awareness of death affects diverse aspects of human thought and behavior. Studies have shown that older and younger adults differ in how they respond to reminders of their mortality. The present study investigated one hypothesized explanation for these findings: Age-related differences in the tendency to make correspondent inferences. The correspondence bias was assessed in younger and older samples after death-related, negative, or neutral primes. Younger adults displayed increased correspondent inferences following mortality primes, whereas older adults' inferences were not affected by the reminder of death. As in prior research, age differences were evident in control conditions; however, age differences were eliminated in the death condition. Results support the existence of age-related differences in responses to mortality, with only younger adults displaying increased reliance on simplistic information structuring after a death reminder.

The effects of age and death awareness on intentions for healthy behaviours.

Terror management theory (TMT) suggests that people are motivated to distance themselves from death. One way of doing this is to report greater intentions to engage in health-promoting behaviours following increased awareness of mortality, also referred to as a proximal defense. Older adults' comparatively fewer remaining years and greater likelihood of having significant health problems may result in greater intentions to promote health following mortality reminders, but little is known about their proximal defenses and existing results are inconsistent. The current study examined how older (60-89 years) and younger (18-30 years) adults' intentions for future healthy behaviours were influenced by a death reminder (immediately and after a delay) compared to a control condition. Older adults (60-89 years) indicated greater overall intention to engage in healthy behaviours than younger adults (18-30 years). A two-way interaction revealed that regardless of age, participants engaged in proximal defenses immediately following a death reminder by distancing themselves from death via greater healthy intentions. After a period of delay, participants exhibited a reversal of this pattern, indicating lower intention to engage in healthy behaviours in the mortality condition compared to control. Results are discussed from the perspectives of TMT and terror management health model.