Dissociating affective and cognitive dimensions of uncertainty by altering regulatory focus.

Cognitive uncertainty is evidenced across learning, memory, and decision-making tasks. Uncertainty has also been examined in studies of positive affect and preference by manipulating stimulus presentation frequency. Despite the extensive research in both of these areas, there has been little systematic study into the relationship between affective and cognitive uncertainty. Using a categorization task, the present study examined changes in cognitive and affective uncertainty by manipulating stimulus presentation frequency and processing focus (i.e., promotion v. prevention focus). Following training, participants categorized stimuli and provided ratings of both typicality and negative affect. Results indicated that cognitive uncertainty was influenced by a categorical representation of stimuli whereas affective uncertainty was also influenced by exemplar presentation frequency during training. We additionally found that when the training was framed in terms of the avoidance of errors (i.e., a prevention focus), categorization performance was affected across the stimulus continuum whereas affective ratings remained unchanged.

Stimulus-category competition, inhibition, and affective devaluation: a novel account of the uncanny valley.

Stimuli that resemble humans, but are not perfectly human-like, are disliked compared to distinctly human and non-human stimuli. Accounts of this "Uncanny Valley" effect often focus on how changes in human resemblance can evoke different emotional responses. We present an alternate account based on the novel hypothesis that the Uncanny Valley is not directly related to 'human-likeness' per se, but instead reflects a more general form of stimulus devaluation that occurs when inhibition is triggered to resolve conflict between competing stimulus-related representations. We consider existing support for this inhibitory-devaluation hypothesis and further assess its feasibility through tests of two corresponding predictions that arise from the link between conflict-resolving inhibition and aversive response: (1) that the pronounced disliking of Uncanny-type stimuli will occur for any image that strongly activates multiple competing stimulus representations, even in the absence of any human-likeness, and (2) that the negative peak of an 'Uncanny Valley' should occur at the point of greatest stimulus-related conflict and not (in the presence of human-likeness) always closer to the 'human' end of a perceptual continuum. We measured affective responses to a set of line drawings representing non-human animal-animal morphs, in which each continuum midpoint was a bistable image (Experiment 1), as well as to sets of human-robot and human-animal computer-generated morphs (Experiment 2). Affective trends depicting classic Uncanny Valley functions occurred for all continua, including the non-human stimuli. Images at continua midpoints elicited significantly more negative affect than images at endpoints, even when the continua included a human endpoint. This illustrates the feasibility of the inhibitory-devaluation hypothesis and the need for further research into the possibility that the strong dislike of Uncanny-type stimuli reflects the negative affective consequences of cognitive inhibition.

A reappraisal of the uncanny valley: categorical perception or frequency-based sensitization?

The uncanny valley (UCV) hypothesis describes a non-linear relationship between perceived human-likeness and affective response. The "uncanny valley" refers to an intermediate level of human-likeness that is associated with strong negative affect. Recent studies have suggested that the uncanny valley might result from the categorical perception of human-like stimuli during identification. When presented with stimuli sharing human-like traits, participants attempt to segment the continuum in "human" and "non-human" categories. Due to the ambiguity of stimuli located at a category boundary, categorization difficulty gives rise to a strong, negative affective response. Importantly, researchers who have studied the UCV in terms of categorical perception have focused on categorization responses rather than affective ratings. In the present study, we examined whether the negative affect associated with the UCV might be explained in terms of an individual's degree of exposure to stimuli. In two experiments, we tested a frequency-based model against a categorical perception model using a category-learning paradigm. We manipulated the frequency of exemplars that were presented to participants from two categories during a training phase. We then examined categorization and affective responses functions, as well as the relationship between categorization and affective responses. Supporting previous findings, categorization responses suggested that participants acquired novel category structures that reflected a category boundary. These category structures appeared to influence affective ratings of eeriness. Crucially, participants' ratings of eeriness were additionally affected by exemplar frequency. Taken together, these findings suggest that the UCV is determined by both categorical properties as well as the frequency of individual exemplars retained in memory.