ABSTRACT
This study analyzes online news disseminated throughout the pre-, during-, and post-intervention periods of the "Syphilis No!" Project, which was developed in Brazil between November 2018 and March 2019. We investigated the influence of sentiment aspects of news to explore their possible relationships with syphilis testing data in response to the syphilis epidemic in Brazil. A dictionary-based technique (VADER) was chosen to perform sentiment analysis considering the Brazilian Portuguese language. Finally, the data collected were used in statistical tests to obtain other indicators, such as correlation and distribution analysis. Of the 627 news items, 198 (31.58%) were classified as a sentiment of security (TP2; stands for the news type 2), whereas 429 (68.42%) were classified as sentiments that instilled vulnerability (TP3; stands for the news type 3). The correlation between the number of syphilis tests and the number of news types TP2 and TP3 was verified from (i) 2015 to 2017 and (ii) 2018 to 2019. For the TP2 type news, in all periods, the p-values were greater than 0.05, thus generating inconclusive results. From 2015 to 2017, there was an ρ = 0.33 correlation between TP3 news and testing data (p-value = 0.04); the years 2018 and 2019 presented a ρ = 0.67 correlation between TP3 news and the number of syphilis tests performed per month, with p-value = 0.0003. In addition, Granger's test was performed between TP3 news and syphilis testing, which resulted in a p-value = 0.002, thus indicating the existence of Granger causality between these time series. By applying natural language processing to sentiment and informational content analysis of public health campaigns, it was found that the most substantial increase in testing was strongly related to attitude-inducing content (TP3).
Subject(s)
Epidemics , Social Media , Syphilis , Humans , Public Health , Sentiment Analysis , Syphilis/epidemiology , Time FactorsABSTRACT
BACKGROUND: The "Syphilis No!" campaign the Brazilian Ministry of Health (MoH) launched between November 2018 and March 2019, brought forward the concept "Test, Treat and Cure" to remind the population of the importance of syphilis prevention. In this context, this study aims to analyze the similarity of syphilis online news to comprehend how public health communication interventions influence media coverage of the syphilis issue. METHODS: This paper presented a computational approach to assess the effectiveness of communication actions on a public health problem. Data were collected between January 2015 and December 2019 and processed using the Hermes ecosystem, which utilizes text mining and machine learning algorithms to cluster similar content. RESULTS: Hermes identified 1049 google-indexed web pages containing the term 'syphilis' in Brazil. Of these, 619 were categorized as news stories. In total, 157 were grouped into clusters of at least two similar news items and a single cluster with 462 news classified as "single" for not featuring similar news items. From these, 19 clusters were identified in the pre-campaign period, 23 during the campaign, and 115 in the post-campaign. CONCLUSIONS: The findings presented in this study show that the volume of syphilis-related news reports has increased in recent years and gained popularity after the SNP started, having been boosted during the campaign and escalating even after its completion.
Subject(s)
Ecosystem , Public Health , Communication , Brazil/epidemiology , Mass MediaABSTRACT
The study identifies the discourse and opinions about women's health in relation to their eating habits by means of qualitative research using the journalistic discourse analysis method of the Folha de São Paulo newspaper. Based on the selection of texts on health, women's health and nutrition published throughout the year 2013, the sample resulted in seven journalistic texts, in which voices from the scientific universe related to research, quotes from journals, scientific associations and the opinion of health professionals and researchers were predominantly identified. However, the discourse of women in general about their health rarely appears in the sample analyzed. The main topics were related to health risks and the connection with diet or supplements, as well as pregnancy. The predominant content discourse related to health risk and its relationship with eating habits, nutrition or supplements, as well as pregnancy and/or the manner of delivery; health as a commodity associated with products or procedures, such as diets, dietary supplements, drugs and bariatric surgery, with no room for the promotion of health and healthy eating.
Subject(s)
Diet, Healthy , Health Promotion , Public Opinion , Women's Health , Body Weight , Brazil , Female , Humans , Newspapers as TopicABSTRACT
Resumo O estudo identifica discursos e vozes sobre saúde da mulher no que se refere à sua alimentação, por meio de pesquisa qualitativa utilizando o método de análise do discurso jornalístico do impresso Folha de São Paulo. A partir da seleção dos textos sobre saúde, saúde da mulher e alimentação, publicados ao longo do ano de 2013, a amostra resultou em sete textos jornalísticos, nos quais foram identificadas predominantemente vozes provenientes do universo científico relacionadas a pesquisas, citação de periódicos, associações científicas e falas de profissionais da saúde e pesquisadores. Entretanto, as falas de cidadãs comuns pouco apareceram na amostra analisada. Nos conteúdos predominaram o discurso relacionado ao risco à saúde e sua relação com a prática alimentar, nutricional ou de suplementação, como também à gravidez e/ou ao tipo de parto; a saúde como mercadoria associada a produtos ou procedimentos, como dietas, suplementos alimentares, medicamentos e cirurgia bariátrica, sem espaço para a promoção da saúde e alimentação saudável.
Abstract The study identifies the discourse and opinions about women’s health in relation to their eating habits by means of qualitative research using the journalistic discourse analysis method of the Folha de São Paulo newspaper. Based on the selection of texts on health, women’s health and nutrition published throughout the year 2013, the sample resulted in seven journalistic texts, in which voices from the scientific universe related to research, quotes from journals, scientific associations and the opinion of health professionals and researchers were predominantly identified. However, the discourse of women in general about their health rarely appears in the sample analyzed. The main topics were related to health risks and the connection with diet or supplements, as well as pregnancy. The predominant content discourse related to health risk and its relationship with eating habits, nutrition or supplements, as well as pregnancy and/or the manner of delivery; health as a commodity associated with products or procedures, such as diets, dietary supplements, drugs and bariatric surgery, with no room for the promotion of health and healthy eating.
Subject(s)
Humans , Female , Public Opinion , Women's Health , Diet, Healthy , Health Promotion , Body Weight , Brazil , Newspapers as TopicABSTRACT
Objetivo. Identificar conteúdos promotores de saúde (informações que podem transformar-se em recursos para tomada de decisão em favor da melhoria da qualidade de vida e da saúde de indivíduos ou grupos) em postagens nas páginas de Facebook dos ministérios da saúde do Brasil e do Peru. Métodos. Trata-se de um estudo de caso que comparou as mensagens publicadas no Facebook pelos ministérios da saúde do Brasil e do Peru por ocasião da campanha do Dia Mundial de Luta Contra a Aids. O método de análise de conteúdo foi utilizado para identificar conteúdos promotores de saúde nessas mensagens, veiculadas entre novembro de 2013 e fevereiro de 2014. Resultados. Foram identificadas 105 mensagens referentes ao tema, sendo 37 do Peru e 68 do Brasil. Nos dois casos, a maior parte das mensagens tinha enfoque individual, voltado para mudança ou adoção de comportamento pessoal relacionado à prevenção e detecção de casos de HIV – 34 (50,0%) para o Brasil e 17 (45,9%) para o Peru. Foram publicadas 21 (30,9%) mensagens com enfoque estrutural pelo Brasil e 14 (37,8%) pelo Peru, que abordavam o context da organização do sistema de saúde, incluindo a política de saúde para HIV/Aids, a oferta de serviços, o acesso ao teste e a ações de mobilização para testagem. Mensagens de conteúdo híbrido, que incluíam ambas as temáticas, apareceram em menor proporção, em 13 (19,1%) publicações brasileiras e seis (16,2%) peruanas. Conclusões. Foram identificados conteúdos promotores de saúde nas mensagens com temática híbrida, as quais forneciam subsídios para ampliar a compreensão dos indivíduos sobre a suscetibilidade à Aids.
Objective. To identify health promoting contents (information that can be transformed into decision-making resources to improve quality of life and the health of individuals or groups) in Facebook postings by the ministries of health in Brazil and Peru. Methods. This case study compared the messages published in Facebook by the ministries of health from Brazil and Peru during World AIDS Day. Content analysis was employed to identify health promoting contents in the messages posted between November 2013 and February 2014. Results. A total of 105 messages were published on the topic of interest (37 from Peru and 68 from Brazil). In both cases, most messages focused on individuals, addressing the change or adoption of personal behaviors relating to the prevention and detection of HIV – 34 messages (50.0%) for Brazil and 17 (45.9%) for Peru. Twenty-one (30.9%) messages with a structural emphasis were published by Brazil and 14 (37.8%) by Peru, addressing the context of health care system organization, including HIV/ AIDS health policies, available services, access to HIV testing and initiatives to promote testing. Hybrid messages, including both emphases, were less frequent: 13 (19.1%) for Brazil and six (16.2%) for Peru. Conclusions. Health promoting contents were identified in hybrid messages, which provided resources to expand the understanding of individuals about the susceptibility to AIDS.
Subject(s)
Health Communication , Social Media , Health Promotion , Health Communication , Health Promotion , Social Media , Acquired Immunodeficiency Syndrome , Acquired Immunodeficiency SyndromeABSTRACT
OBJETIVO:Identificar conteúdos promotores de saúde (informações que podem transformar-se em recursos para tomada de decisão em favor da melhoria da qualidade de vida e da saúde de indivíduos ou grupos) em postagens nas páginas de Facebook dos ministérios da saúde do Brasil e do Peru. MÉTODOS: Trata-se de um estudo de caso que comparou as mensagens publicadas no Facebook pelos ministérios da saúde do Brasil e do Peru por ocasião da campanha do Dia Mundial de Luta Contra a Aids. O método de análise de conteúdo foi utilizado para identificar conteúdos promotores de saúde nessas mensagens, veiculadas entre novembro de 2013 e fevereiro de 2014. RESULTADOS: Foram identificadas 105 mensagens referentes ao tema, sendo 37 do Peru e 68 do Brasil. Nos dois casos, a maior parte das mensagens tinha enfoque individual, voltado para mudança ou adoção de comportamento pessoal relacionado à prevenção e detecção de casos de HIV- 34 (50,0%) para o Brasil e 17 (45,9%) para o Peru. Foram publicadas 21 (30,9%) mensagens com enfoque estrutural pelo Brasil e 14 (37,8%) pelo Peru, que abordavam o contexto da organização do sistema de saúde, incluindo a política de saúde para HIV/Aids, a oferta de serviços, o acesso ao teste e a ações de mobilização para testagem. Mensagens de conteúdo híbrido, que incluíam ambas as temáticas, apareceram em menor proporção, em 13 (19,1%) publicações brasileiras e seis (16,2%) peruanas. CONCLUSÕES: Foram identificados conteúdos promotores de saúde nas mensagens com temática híbrida, as quais forneciam subsídios para ampliar a compreensão dos indivíduos sobre a suscetibilidade à Aids.
OBJECTIVE:To identify health promoting contents (information that can be transformed into decision-making resources to improve quality of life and the health of individuals or groups) in Facebook postings by the ministries of health in Brazil and Peru. METHODS: This case study compared the messages published in Facebook by the ministries of health from Brazil and Peru during World AIDS Day. Content analysis was employed to identify health promoting contents in the messages posted between November 2013 and February 2014. RESULTS: A total of 105 messages were published on the topic of interest (37 from Peru and 68 from Brazil). In both cases, most messages focused on individuals, addressing the change or adoption of personal behaviors relating to the prevention and detection of HIV - 34 messages (50.0%) for Brazil and 17 (45.9%) for Peru. Twenty-one (30.9%) messages with a structural emphasis were published by Brazil and 14 (37.8%) by Peru, addressing the context of health care system organization, including HIV/ AIDS health policies, available services, access to HIV testing and initiatives to promote testing. Hybrid messages, including both emphases, were less frequent: 13 (19.1%) for Brazil and six (16.2%) for Peru. CONCLUSIONS: Health promoting contents were identified in hybrid messages, which provided resources to expand the understanding of individuals about the susceptibility to AIDS.
Subject(s)
Acquired Immunodeficiency Syndrome , Health Communication/methods , Social MediaABSTRACT
OBJECTIVE: To identify health promoting contents (information that can be transformed into decision-making resources to improve quality of life and the health of individuals or groups) in Facebook postings by the ministries of health in Brazil and Peru. METHODS: This case study compared the messages published in Facebook by the ministries of health from Brazil and Peru during World AIDS Day. Content analysis was employed to identify health promoting contents in the messages posted between November 2013 and February 2014. RESULTS: A total of 105 messages were published on the topic of interest (37 from Peru and 68 from Brazil). In both cases, most messages focused on individuals, addressing the change or adoption of personal behaviors relating to the prevention and detection of HIV - 34 messages (50.0%) for Brazil and 17 (45.9%) for Peru. Twenty-one (30.9%) messages with a structural emphasis were published by Brazil and 14 (37.8%) by Peru, addressing the context of health care system organization, including HIV/ AIDS health policies, available services, access to HIV testing and initiatives to promote testing. Hybrid messages, including both emphases, were less frequent: 13 (19.1%) for Brazil and six (16.2%) for Peru. CONCLUSIONS: Health promoting contents were identified in hybrid messages, which provided resources to expand the understanding of individuals about the susceptibility to AIDS.
