ABSTRACT
Studies have shown that local (e.g., midseries) items' specific properties, including being isolated from rest of the items, can generate a local distinctiveness effect, enhancing the memory performance for the local items in serial recall or absolute judgments. However, this has not been the case in relative (comparative) judgments. For the first time, the present study found a local distinctiveness effect in comparative judgments by using an opposite-gender name for the midseries item in an otherwise uniformly one-gender name serial list. The reasons for the previous studies' failure to produce this effect in comparative judgments and the present study's success in obtaining it were discussed. The implication of the finding for the item/order information opponent-process theories was also suggested.