ABSTRACT
This study analyzes Environmentally Sustainable Practices (ESPs) in the Organic Food Tourist Route (OFTR) in South Brazil. Data collection included interviews with open and closed questions about ESPs and the Barometer of Tourism Sustainability (BTS) tool. Eight owners or managers of OFTR's enterprises answered questions online or personally. Content analysis and descriptive statistics were used. Results indicated that tourism enterprises adopt ESPs according to each reality since some are dedicated to producing and commercializing organic products, while others are dedicated to lodging and guided tours. Managers realize the importance of adopting ESPs, enabling a decrease in expenses and the supply of organic products. Since tourists are concerned and careful with the environment nowadays, sustainability must be considered, becoming a differential. The enterprises develop ESPs, which makes the route potentially sustainable, following the standards established by the BTS. In order to achieve the "sustainable" level, the enterprises on the route need to improve their performance in many items whose results were less sustainable. From a theoretical perspective, this study contributed to understanding how ESPs were developed in enterprises and how they contribute to tourism development. The understanding of tourist routes expanded with an emphasis on sustainability, the environmental dimension, the ESPs, and organic agriculture. The BTS enabled the assessment of the sustainability of OFTR's enterprises.
ABSTRACT
A cultura organizacional contribui nos processos de construção da identidade dos membros com a organização. Contudo, em um contexto de flexibilização das relações de trabalho, essa dimensão assume contornos diferenciados. O objetivo foi identificar como os traços da cultura organizacional são traduzidos pelos sujeitos na sua percepção sobre o trabalho. Tratou-se de pesquisa exploratória e qualitativa, que envolveu documentos da organização e entrevistas com dez consultoras de beleza. As categorias de análise foram: 1) perfil, 2) cultura corporativa, 3) políticas em relação às consultoras, 4) relações entre poder e identidade, e 5) adaptação, realização e reconhecimento. Os resultados mostram forte identidade das trabalhadoras com a cultura corporativa. Foram evidenciadas questões como liberdade, flexibilidade de horários, renda extra, qualidade dos produtos, consumo mais barato e reconhecimento. Os traços culturais fortalecem a adesão, principalmente com histórias de sucesso e formas de reconhecimento, havendo forte adesão econômica e valorativa da empresa.
Organizational culture contributes to the processes of building the identity of members with an organization. However, in a context of flexible working relationships, this dimension takes on different shapes. The present study aimed to identify the features of organizational culture and how the subjects in their perception of work translate these. It was exploratory and qualitative research, which gathered documents from the organization and interviews with ten beauty consultants. The categories of analysis were 1) profile, 2) corporate culture, 3) company policies and practices in relation to consultants, 4) relations between power and identity, and 5) adaptation, achievement, and recognition. The results show a strong identity of the workers with corporate culture. Issues such as freedom, flexible hours, extra income, product quality and cheaper consumption, as well as recognition. The materials analyzed express cultural traits that strengthen the agreement with the treatment, mainly with success stories and forms of material and symbolic recognition, with strong economic agreement of the company.
La cultura organizacional contribuye en los procesos de construcción de identidad de los integrantes con la organización. Sin embargo, en un contexto de relaciones laborales flexibles, esta dimensión asume trazos diferentes. El estudio tuvo como objetivo identificar cómo las características de la cultura organizacional son traducidas por los sujetos en su percepción del trabajo. Esta fue una investigación exploratoria y cualitativa, que contempló documentos de la organización y entrevistas con diez consultoras de belleza. Las categorías de análisis fueron: 1) perfil, 2) cultura corporativa, 3) políticas en relación a las consultoras, 4) relación entre poder e identidad, y 5) adaptación, realización y reconocimiento. Los resultados muestran una fuerte identidad de las trabajadoras con la cultura corporativa. Fueron identificadas cuestiones como la libertad, horarios flexibles, ingresos adicionales, calidad de los productos y consumo más barato, y reconocimiento. Los rasgos culturales fortalecen la adhesión, principalmente con historias de éxito y formas de reconocimiento, habiendo fuerte aceptabilidad económica y valorativa de la empresa.
