Randomised controlled trial of a text messaging intervention for reducing processed meat consumption: The mediating roles of anticipated regret and intention.

The present study aimed to extend the literature on text messaging interventions involved in promoting healthy eating behaviours. The theoretical framework was the Theory of Planned Behaviour (TPB). A randomized controlled trial was used to test the impact of daily text messages compared to no message (groups) for reducing processed meat consumption (PMC) over a 2 week period, testing the sequential mediation role of anticipated regret and intention on the relationship between groups and PMC reduction. PMC and TPB variables were assessed both at Time 1 and Time 2. Participants were Italian undergraduates (at Time 1 N = 124) randomly allocated to control and message condition groups. Undergraduates in the message condition group received a daily SMS, which focused on anticipated regret and urged them to self-monitor PMC. Participants in the control group did not receive any message. Those who completed all measures at both time points were included in the analyses (N = 112). Findings showed that a daily messaging intervention, controlling for participants' past behaviour, reduced self-reported consumption of PMC. Mediation analyses indicated partial serial mediation via anticipated regret and intentions. The current study provided support for the efficacy of a daily messaging intervention targeting anticipated regret and encouraging self-monitoring in decreasing PMC. Outcomes showed the important mediating role of anticipated regret and intentions for reducing PMC.

Correlational study and randomised controlled trial for understanding and changing red meat consumption: The role of eating identities.

RATIONALE: The present studies aimed to contribute to the literature on psychological variables involved in reducing red meat consumption (RMC). OBJECTIVE: Study 1 investigated whether the theory of planned behaviour (TPB), plus healthy-eating and meat-eating identities, could explain intentions to reduce RMC. Study 2 evaluated the effectiveness of an SMS text message intervention on self-monitoring to reduce RMC. METHODS: In Study 1, data were collected daily using online food diaries for one week and a TPB questionnaire. Study 2 was a randomised controlled trial assessing pre- and post-RMC and TPB constructs by online food diaries and questionnaires over a one-week period. Participants were Italian undergraduates in each study (Study 1: N = 405; Study 2: N = 244). In Study 2, participants were randomly allocated to control and message condition groups. Participants in the message condition group received a daily SMS, which reminded them to monitor RMC, while participants in the control group did not receive any message. Only students who completed all measures were considered in the analyses (Study 1: N = 342; Study 2: N = 228). RESULTS: Study 1 showed that affective and instrumental attitudes, perceived behavioural control, and meat-eating identity explained intentions to reduce RMC, while subjective norm, past behaviour, and healthy-eating identity did not. Study 2 showed that an SMS intervention was effective in increasing intentions and reducing RMC. Mediation analyses indicated partial serial mediation through healthy-eating and meat-eating identities and intentions. CONCLUSION: The present studies provide support for the predictive validity of TPB in explaining intentions to reduce RMC and for the efficacy of an SMS intervention targeting self-monitoring in reducing RMC. Findings confirmed the important role of eating identities in explaining intentions to reduce RMC and in changing this behaviour.

The role of self-identity in predicting fruit and vegetable intake.

This research investigated whether the Theory of Planned Behavior (TPB) with the addition of self-identity could predict fruit and vegetable intake when controlling for past behavior. Previous research had demonstrated the efficacy of TPB to predict intention and behavior in relation to food choice and the additional power of self-identity, but had failed assess the effects of self-identity while controlling for past behavior. At baseline (N = 210) TPB components and past behavior in relation to fruit and vegetable consumption plus self-identity as a healthy eater were measured by questionnaire in a sample of university students. At time 1, 4 weeks later, self-reported fruit and vegetable consumption was measured. Structural Equation Modelling (SEM) indicated attitude, PBC and self-identity to be significant predictors of intention (subjective norm and past behavior were not significant). Intention, self-identity and past behavior were direct predictors of behavior. The current findings support the independent effect of self-identity as a healthy eater on both intentions and future behaviour when controlling for TPB variables and also past behavior. The discussion considers the importance of self-identity in changing intentions and behavior for behaviors such as fruit and vegetable consumption.