Can we "apply" the findings of Forster and Lavie (2008)? On the generalizability of attentional capture effects under varying levels of perceptual load.

Perceptual Load theory states that the degree of perceptual load on a display determines the amount of leftover attentional resources that the system can use to process distracting information. An important corollary of this theory is that the amount of perceptual load determines the vulnerability of the attention system to being captured by completely irrelevant stimuli, predicting larger amounts of capture with low perceptual load than with high perceptual load. This prediction was first confirmed by Forster and Lavie (2008). Here, we report 6 experiments that followed up on those earlier results, where we find that in many cases, the opposite pattern is obtained: attentional capture increased with increasing perceptual load. Given the lack of generalizability of the theory to new experimental contexts with fairly minor methodological differences, we conclude that Perceptual Load may not be a useful framework for understanding attentional capture. The theoretical and applied importance of these findings is discussed. In particular, we caution against using this theory in applied tasks and settings because best-use recommendations stemming from this theory regarding strategies to decrease distractibility may in fact produce the opposite effect: an increase in distractibility (with distractibility being indexed by the magnitude of the capture effect). (PsycINFO Database Record

The effects of stimulus rotation and familiarity in visual search.

Rauschenberger and Yantis (2006) observed that an intersecting circle-line combination enjoyed significantly greater search efficiency when it was oriented to resemble a "Q" than when it was oriented so that the intersecting line was vertical (cf. Treisman and Souther, 1985). Although a control experiment made it unlikely that the obliqueness of the line was responsible for the observed benefit, there was no direct evidence that this benefit was attributable to the "Q-ness" of the stimulus. In the present study, a subset of Rauschenberger and Yantis's experiments was repeated with Chinese subjects, who had never been exposed to the Latin alphabet. For these subjects, there was no benefit for the"Q"-like stimulus, in contrast to the results of Rauschenberger and Yantis's study. These results show that a simple 45 degrees rotation of a stimulus can affect search efficiency significantly--but only when this rotation bestows meaning, or familiarity, to that stimulus.

Center of mass attracts attention.

Using the spatial cueing technique, this study demonstrates that the center of mass (centroid) of a visual scene has a special ability to attract attention even when there is no object presented at this location. Four boxes formed an imaginary square and were presented to the left or right hemifield. After the cueing in one box, a target appeared in one of the four boxes and, in addition, at centroid. Fastest reaction times were observed at centroid, irrespective of whether this centroid was also occupied by a box. Reaction times at the uncued locations varied according to their relative positions to centroid and fixation. No inhibition of return effect was observed when the cue was at centroid.