Increasing seat belt use on a college campus: an evaluation of two prompting procedures.

Seat belt use is an important factor in the prevention of automobile accidents involving injuries and fatalities. The current study used a multielement design to compare the "Click It or Ticket" and "Please Buckle Up--I Care" procedures. Results indicate that the Click It or Ticket prompt resulted in a 20-percentage-point increase in seat belt use, and Please Buckle Up-I Care resulted in a 14-percentage-point increase.