ABSTRACT
Presented are cost-effective paid media strategies to educate Californians to advocate for stronger smoke-free multiunit housing (SF-MUH) policies between 2006 and 2008. Included is a summary of general market and specific ethnic market costs that correspond to SF-MUH attitudes and home smoking bans. Statewide questionnaires indicated that half of the intended general market saw an antitobacco TV ad and half of the intended ethnic markets heard radio ads. Analyses indicated that it cost $0.67 and $0.78 per person to see Caution Tape and Apartment TV ads, respectively. Slightly higher per capita costs corresponded with positive attitudes toward SF-MUH: $0.87 for Caution Tape and $1.00 for Apartment. Lessons learned from this campaign included effectiveness of specific ads in ethnic markets, impact on SF-MUH work plan policy objectives, and the need for collaborations among state and local partners throughout the message development process.
Subject(s)
Cost-Benefit Analysis , Health Promotion/economics , Mass Media , Residence Characteristics , Tobacco Smoke Pollution/prevention & control , California , Female , Health Promotion/methods , Humans , Male , Smoking/ethnology , Surveys and QuestionnairesABSTRACT
This study examined the association between multiple minority statuses and reports of suicidal thoughts, depression, and self-esteem among adolescents. Data from the National Longitudinal Study of Adolescent Health were used to examine mental health outcomes across racial/ethnic groups for same-sex-attracted youths and female youths. Hispanic/Latino, African American, and White female adolescents reported more suicidal thoughts, higher depression, and lower self-esteem compared with male adolescents in their racial/ethnic group. Same-sex-attracted youths did not consistently demonstrate compromised mental health across racial/ethnic groups. Follow-up analyses show that White same-sex-attracted female adolescents reported the most compromised mental health compared with other White adolescents. However, similar trends were not found for racial/ethnic minority female youths with same-sex attractions.
Subject(s)
Courtship , Depressive Disorder/ethnology , Ethnicity/ethnology , Homosexuality, Female/ethnology , Homosexuality, Male/ethnology , Love , Minority Groups/psychology , Self Concept , Suicide, Attempted/ethnology , Suicide, Attempted/statistics & numerical data , Adolescent , Cross-Cultural Comparison , Cross-Sectional Studies , Depressive Disorder/epidemiology , Depressive Disorder/psychology , Ethnicity/psychology , Ethnicity/statistics & numerical data , Female , Homosexuality, Female/psychology , Homosexuality, Female/statistics & numerical data , Homosexuality, Male/psychology , Homosexuality, Male/statistics & numerical data , Humans , Male , Minority Groups/statistics & numerical data , Prejudice , Risk Factors , White People/psychology , White People/statistics & numerical dataABSTRACT
Research on adolescent same-sex sexuality has focused almost exclusively on risk in the lives of self-identified lesbians, gays, and bisexuals. The attention to same-sex self identity may obscure heterogeneity in same-sex romance (attractions and relationships) and thus may inaccurately characterize sexual-minority youth as more different than heterosexual youth in terms of emotional health risk. Using data from the National Longitudinal Study of Adolescent Health, we examine the nexus of romantic attractions and relationships among contemporary U.S. adolescents, linking experiences of romance to indicators of emotional health. We conclude that broadening the scope of inquiry beyond binaries of identity (that is, gay vs. straight) provides the opportunity to more fully understand the health and well-being of all adolescents.
