Ignorance or bias? Evaluating the ideological and informational drivers of communication gaps about climate change.

Does the relationship between media use and learning about climate change depend more on audiences' scientific literacy on their ideological biases? To answer this question, we evaluate both the knowledge gap and belief gap hypotheses as they relate to climate change. Results indicate belief gaps for news and entertainment content and a knowledge gap for edutainment content. Climate change knowledge among conservatives decreased with greater attention to political news, but increased with greater attention to science news. TV entertainment was associated with a significant decrease in knowledge about climate change among liberals to similar levels as conservatives. Edutainment was associated with a widening gap in knowledge based on respondents' scientific literacy. Implications for informal learning about controversial science through the media are discussed.

An integrated model of communication influence on beliefs.

How do people develop and maintain their beliefs about science? Decades of social science research exist to help us answer this question. The Integrated Model of Communication Influence on Beliefs presented here combines multiple theories that have considered aspects of this process into a comprehensive model to explain how individuals arrive at their scientific beliefs. In this article, we (i) summarize what is known about how science is presented in various news and entertainment media forms; (ii) describe how individuals differ in their choices to be exposed to various forms and sources of communication; (iii) discuss the implications of how individuals mentally process information on the effects of communication; (iv) consider how communication effects can be altered depending on background characteristics and motivations of individuals; and (v) emphasize that the process of belief formation is not unidirectional but rather, feeds back on itself over time. We conclude by applying the Integrated Model of Communication Influence on Beliefs to the complex issue of beliefs about climate change.