A peek into the room where it happens: Quantifying ABA's influence on public policy discussions.

To maximize its influence, applied behavior analysis must both create solutions and shape public policy to implement those solutions at scale. From the perspective of data-driven decision making, it is illogical to talk about seeking public policy influence without consulting evidence showing when influence has been achieved. One relevant form of evidence is the attention that behavioral solutions receive in published discussions about policy issues, and here I show how much of this attention has been earned by articles published in Journal of Applied Behavior Analysis. I also propose using the same kind of data to support finer grained analyses focusing on specific behavior problems, specific types of interventions, and the research programs of individual investigators. Although this is far from a complete account of the influence of applied behavior analysis on policy, it is better to have data than none if the goal is to transform the quest for influence on policy from a matter of speculation and casual discussion into an evidence-based practice.

Parents' Emotional Responses to Behavior Analysis Terms: A Comparative Analysis.

Behavior analysts are concerned with developing strong client-therapist relationships. One challenge to the development of such relationships may be a reliance on technical language that stakeholders find unpleasant. Previous research suggests that some behavior analysis terms evoke negative emotional responses. However, most relevant research was conducted with individuals from the general public and not individuals with a history of interaction with behavior analysts. The current study evaluated how parents of individuals with disabilities, who accessed behavior analytic services for their child, rated their emotional responses to 40 behavior analysis terms. We found that half of behavior analysis terms were rated as less pleasant than the majority of English words by parents. Furthermore, word emotion ratings by our stakeholder sample corresponded closely to norms obtained from the general public (Warriner et al. Behavior Research Methods, 45(4), 1191-1207, 2013). Our findings suggest that, while learning history may mediate some emotional responses to words, published word emotion data could be a useful guide to how stakeholders may respond to behavior analysis terminology. A need remains for additional studies examining word emotion responses that may be unique to particular sub-categories of stakeholders and evaluating how emotional responses impact the development of effective relationships.

Fifteen Years and Counting: The Dissemination Impact of Behavior Analysis in Practice.

When Behavior Analysis in Practice (BAP) was founded 15 years ago, questions were raised about whether a practitioner-focused journal was really needed to complement our field's well-established applied research periodicals. Like research journals, BAP publishes primary research reports for which scholarly citations are one measure of impact. Unlike most research journals, it also was intended to achieve dissemination impact, which implies influence on people who may not conduct research or leave behind citations. Using altmetric data as an objective measure of dissemination impact, we present evidence that BAP is becoming a leader in this domain among applied behavior analysis journals, and thus appears to be accomplishing exactly what it was designed to. We recommend explicitly relying on dissemination impact data to help shape the journal's future development.

Measuring the Dissemination Impact of Culturo-Behavioral Science.

Culturo-behavior science addresses many of the world's most significant problems and therefore has potential to create world-changing outcomes. Before systems level changes that improve the world can be implemented, however, it is first necessary for the public to know about and take interest in the accomplishments of culturo-behavior science. Measurable evidence that this kind of influence is being achieved is a component of "dissemination impact," an important but often overlooked form of accountability on sciences that target real-world problems. We describe a method for quantifying some aspects of dissemination impact and present data on how much of this impact has been earned by articles published in Behavior and Social Issues. The results provide considerable food for thought about how culturo-behavior science can proceed toward making the strategic pursuit of dissemination impact a component of its evidence-based practices. Supplementary Information: The online version contains supplementary material available at 10.1007/s42822-022-00120-3.

ABA from A to Z: Behavior Science Applied to 350 Domains of Socially Significant Behavior.

Applied behavior analysis (ABA), the practical wing of behavior science, is defined by its focus on socially significant behavior and characterized by an assumed relevance to every domain of it. Although advocates claim ABA has world-changing potential, disagreements exist about how well the science has met its potential for far-ranging social significance. To advance this discussion, we present an extensive list of socially significant behavior domains to which ABA has given empirical attention. The list demonstrates the broad applicability of behavior analysis and suggests some themes future researchers could emphasize to help ABA achieve world-changing impact. Supplementary Information: The online version contains supplementary material available at 10.1007/s40614-022-00336-z.

The Dead Man Test: a Preliminary Experimental Analysis.

Behavior analysts often invoke the "Dead Man Test" as a means of distinguishing behavior from other things, but the assumption underpinning this test, that behavior is absent in vitality-challenged individuals, lacks systematic empirical support. In a field experiment, three individuals who reasonably could be considered as deceased each were observed under three conditions in which behavior might have been observed. None was detected. These results are consistent with predictions derived from the Dead Man Test, although, due to limitations of the experiment, that foundational concept of behavioral measurement cannot yet be considered as validated.

Efficiency Is Everything: Promoting Efficient Practice by Harnessing Derived Stimulus Relations.

A pivotal skill of practice involves engineering emergent learning. Toward this end, graduate training in applied behavior analysis must emphasize concepts of and research on stimulus relations in order for practitioners to develop these skills.

Emotional Overtones of Behavior Analysis Terms in English and Five Other Languages.

It has been suggested that the language of behavior analysis is not always consumer-friendly, but the very limited empirical support for this claim comes from examining jargon in English. We consulted publicly available data sets to shed light on one specific aspect of the jargon problem: how non-English speakers may react emotionally to the technical vocabulary of behavior analysis. Previous research has suggested that English speakers may experience English technical terms as unpleasant. Here, we show that the same may apply when speakers of other languages (Egyptian Arabic, French, German, Brazilian Portuguese, and Spanish) encounter translated technical terms. Our results, although constrained by the availability of data for only a small sample of relevant terms, suggest that responses of English speakers to English terms may be a good predictor of emotional responding to translated terms. To our knowledge, this is the first empirical study to address international ramifications of a so-called marketing problem in behavior analysis. Our main purpose is to call attention to the need for cross-language and cross-cultural studies on factors that affect public perceptions and acceptance of behavior analysis.

Normative Emotional Responses to Behavior Analysis Jargon or How Not to Use Words to Win Friends and Influence People.

It has been suggested that non-experts regard the jargon of behavior analysis as abrasive, harsh, and unpleasant. If this is true, excessive reliance on jargon could interfere with the dissemination of effective services. To address this often discussed but rarely studied issue, we consulted a large, public domain list of English words that have been rated by members of the general public for the emotional reactions they evoke. Selected words that behavior analysts use as technical terms were compared to selected words that are commonly used to discuss general science, general clinical work, and behavioral assessment. There was a tendency for behavior analysis terms to register as more unpleasant than other kinds of professional terms and also as more unpleasant than English words generally. We suggest possible reasons for this finding, discuss its relevance to the challenge of deciding how to communicate with consumers who do not yet understand or value behavior analysis, and advocate for systematic research to guide the marketing of behavior analysis.

Are positive and negative reinforcement "different"? Insights from a free-operant differential outcomes effect.

Although theoretical discussions typically assume that positive and negative reinforcement differ, the literature contains little unambiguous evidence that they produce differential behavioral effects. To test whether the two types of consequences control behavior differently, we pitted money-gain positive reinforcement and money-loss-avoidance negative reinforcement, scheduled through identically programmed variable-cycle schedules, against each other in concurrent schedules. Contingencies of response-produced feedback, normally different in positive and negative reinforcement, were made symmetrical. Steeper matching slopes were produced compared to a baseline consisting of all positive reinforcement. This free-operant differential outcomes effect supports the notion that that stimulus-presentation positive reinforcement and stimulus-elimination negative reinforcement are functionally "different." However, a control experiment showed that the feedback asymmetry of more traditional positive and negative reinforcement schedules also is sufficient to create a "difference" when the type of consequence is held constant. We offer these findings as a small step in meeting the very large challenge of moving negative reinforcement theory beyond decades of relative quiescence.

On the Social Validity of Behavior-Analytic Communication: a Call for Research and Description of One Method.

It has often been suggested that nonexperts find the communication of behavior analysts to be viscerally off-putting. We argue that this concern should be the focus of systematic research rather than mere discussion, and describe five studies that illustrate how publicly available lists of word-emotion ratings can be used to estimate the responses of general-audience listeners. Our results provide support for the hypothesis that some of the ways in which behavior analysts tend to discuss their discipline can be unpleasant, but also illustrate inter- and intraindividual variations in pleasantness. Although our methods are atypical for behavior-analytic research, they are appropriate to the topic and sufficient to suggest many directions for additional research through which a field that considers itself sophisticated in matters of verbal behavior might shed light on its own disciplinary communication challenges.

Erratum to: On the Social Validity of Behavior-Analytic Communication: a Call for Research and Description of One Method.

[This corrects the article DOI: 10.1007/s40616-017-0077-7.].

The Fuzzy Concept of Applied Behavior Analysis Research.

A seven-dimension framework, introduced by Baer, Wolf, and Risley in an iconic 1968 article, has become the de facto gold standard for identifying "good" work in applied behavior analysis. We examine the framework's historical context and show how its overarching attention to social relevance first arose and then subsequently fueled the growth of applied behavior analysis. Ironically, however, in contemporary use, the framework serves as a bottleneck that prevents many socially important problems from receiving adequate attention in applied behavior analysis research. The core problem lies in viewing the framework as a conjoint set in which "good" research must reflect all seven dimensions at equally high levels of integrity. We advocate a bigger-tent version of applied behavior analysis research in which, to use Baer and colleagues' own words, "The label applied is determined not by the procedures used but by the interest society shows in the problem being studied." Because the Baer-Wolf-Risley article expressly endorses the conjoint-set perspective and devalues work that falls outside the seven-dimension framework, pitching the big tent may require moving beyond that article as a primary frame of reference for defining what ABA should be.

Requiem for the Dead Man Test?

A popular measurement heuristic called the "Dead Man Test" predicts that behavior will be absent in vitality-challenged individuals. Unfortunately, the core idea behind the Test lacks empirical support, is hopelessly vague on several counts, and may be at odds with key aspects of behavior theory. This raises serious concerns about whether the Test should continue to be employed as a guide to behavioral measurement.