An intra-individual approach for detecting evaluation with event-related potentials.

The P3-based concealed information test (CIT) is an accurate indirect measure of non-evaluative memories (e.g., knowledge of an incriminating item). Less clear and established, however, is the accuracy of indirect measures that rely on the P3-like late positive potentials (LPPs) in discriminating evaluative (e.g., pleasant or unpleasant) memories. Using an LPP-based evaluative oddball paradigm in which participants were truthful on half of the trials about their evaluation toward pictures and concealed their evaluation on the other half of trials toward pictures, we applied an intra-individual Bayesian scheme to classify whether participants' evaluations were congruent or incongruent with a preceding context. LPPs were predictably larger to evaluatively incongruent than congruent pictures, and this LPP effect was reduced during misreporting presumably because of enhanced cognitive load. Notably, across two experiments the sensitivity (80%) was respectable during truth telling, but poor during concealment (sensitivity = 35%). Taken together, these data suggest that indirect measures such as the LPP-based evaluative oddball may be useful for detecting individual evaluation, but more work is warranted that explores conditions under which concealment of evaluation may be more accurately assessed.

Sequential Stereotype Priming: A Meta-Analysis.

Psychological interest in stereotype measurement has spanned nearly a century, with researchers adopting implicit measures in the 1980s to complement explicit measures. One of the most frequently used implicit measures of stereotypes is the sequential priming paradigm. The current meta-analysis examines stereotype priming, focusing specifically on this paradigm. To contribute to ongoing discussions regarding methodological rigor in social psychology, one primary goal was to identify methodological moderators of the stereotype priming effect-whether priming is due to a relation between the prime and target stimuli, the prime and target response, participant task, stereotype dimension, stimulus onset asynchrony (SOA), and stimuli type. Data from 39 studies yielded 87 individual effect sizes from 5,497 participants. Analyses revealed that stereotype priming is significantly moderated by the presence of prime-response relations, participant task, stereotype dimension, target stimulus type, SOA, and prime repetition. These results carry both practical and theoretical implications for future research on stereotype priming.

On the automatic activation of attitudes: a quarter century of evaluative priming research.

Evaluation is a fundamental concept in psychological science. Limitations of self-report measures of evaluation led to an explosion of research on implicit measures of evaluation. One of the oldest and most frequently used implicit measurement paradigms is the evaluative priming paradigm developed by Fazio, Sanbonmatsu, Powell, and Kardes (1986). This paradigm has received extensive attention in psychology and is used to investigate numerous phenomena ranging from prejudice to depression. The current review provides a meta-analysis of a quarter century of evaluative priming research: 73 studies yielding 125 independent effect sizes from 5,367 participants. Because judgments people make in evaluative priming paradigms can be used to tease apart underlying processes, this meta-analysis examined the impact of different judgments to test the classic encoding and response perspectives of evaluative priming. As expected, evidence for automatic evaluation was found, but the results did not exclusively support either of the classic perspectives. Results suggest that both encoding and response processes likely contribute to evaluative priming but are more nuanced than initially conceptualized by the classic perspectives. Additionally, there were a number of unexpected findings that influenced evaluative priming such as segmenting trials into discrete blocks. We argue that many of the findings of this meta-analysis can be explained with 2 recent evaluative priming perspectives: the attentional sensitization/feature-specific attention allocation and evaluation window perspectives.

Electrophysiological responses to evaluative priming: the LPP is sensitive to incongruity.

Previous studies examining event-related potentials and evaluative priming have been mixed; some find evidence that evaluative priming influences the N400, whereas others find evidence that it affects the late positive potential (LPP). Three experiments were conducted using either affective pictures (Experiments 1 and 2) or words (Experiment 3) in a sequential evaluative priming paradigm. In line with previous behavioral findings, participants responded slower to targets that were evaluatively incongruent with the preceding prime (e.g., negative preceded by positive) compared to evaluatively congruent targets (e.g., negative preceded by negative). In all three studies, the LPP was larger to evaluatively incongruent targets compared to evaluatively congruent ones, and there was no evidence that evaluative incongruity influenced the N400 component. Thus, the present results provide additional support for the notion that evaluative priming influences the LPP and not the N400. We discuss possible reasons for the inconsistent findings in prior research and the theoretical implications of the findings for both evaluative and semantic priming.

An event-related potential paradigm for identifying (rare negative) attitude stimuli that people intentionally misreport.

This experiment explored whether a late positive potential (LPP) of the event-related brain potential is useful for examining attitudes that people attempt to conceal. Participants identified a set of liked, neutral, and disliked people and viewed sequences consisting of either names or pictures of these people. Disliked people appeared rarely among liked people, and participants either: (1) always accurately reported their negative attitudes toward the people; (2) misreported negative attitudes as positive when they saw a picture of a disliked person; or (3) misreported negative attitudes as positive when they saw a name of a disliked person. Rare negative stimuli evoked a larger-amplitude LPP than frequent positive stimuli. Misreporting attitudes significantly reduced the amplitude difference between rare negative and frequent positive stimuli, though it remained significant.

Wait, what? Assessing stereotype incongruities using the N400 ERP component.

Numerous discoveries regarding stereotypes have been uncovered by utilizing techniques and methods developed by cognitive psychologists. The present study continues this tradition by borrowing psychophysiological techniques used for the study of memory and language, and applying them to the study of stereotypes. In this study, participants were primed with either the gender category 'Women' or 'Men', followed by a word which was either consistent with gender stereotypes (e.g. Women: Nurturing) or inconsistent (e.g. Women: Aggressive). Their task was to indicate whether the words matched or did not match, according to gender stereotypes. Both response times and event-related brain potentials (ERPs) were recorded during performance of the task. As predicted, stereotype incongruent word pairs were associated with larger N400 ERP amplitudes and slower response times, relative to congruent word pairs. The potential utility of this approach as an independent measure of stereotypes is discussed.

Structure of food attitudes: replication of Aikman, Crites, and Fabrigar (2006).

Recent research by Aikman, Crites, and Fabrigar [(2006). Beyond affect and cognition: Identification of the informational bases of food attitudes. Journal of Applied Social Psychology, 36, 340-382] suggests that food attitudes are comprised of five distinct informational bases: positive affect (e.g., calm, comforted), negative affect (e.g., guilty, ashamed), abstract cognitive qualities (e.g., healthy, natural), general sensory qualities (e.g., taste, smell), and specific sensory qualities (e.g., salty, greasy). The Aikman et al. (2006) research was conducted at a university on the US-Mexican border and consisted primarily of self-reported Latino participants. The present research replicates the previously identified food attitude structure at a university in the Northeast US with a sample primarily composed of self-reported Anglo American participants.

Understanding knowledge effects on attitude-behavior consistency: the role of relevance, complexity, and amount of knowledge.

The role of properties of attitude-relevant knowledge in attitude- behavior consistency was explored in 3 experiments. In Experiment 1, attitudes based on behaviorally relevant knowledge predicted behavior better than attitudes based on low-relevance knowledge, especially when people had time to deliberate. Relevance, complexity, and amount of knowledge were investigated in Experiment 2. It was found that complexity increased attitude- behavior consistency when knowledge was of low-behavioral relevance. Under high-behavioral relevance, attitudes predicted behavior well regardless of complexity. Amount of knowledge had no effect on attitude- behavior consistency. In Experiment 3, the findings of Experiment 2 were replicated, and the complexity effect was extended to behaviors of ambiguous relevance. Together, these experiments support an attitude inference perspective, which holds that under high deliberation conditions, people consider the behavioral relevance and dimensional complexity of knowledge underlying their attitudes before deciding to act on them.