An auditory analog of the picture superiority effect.

Previous research has found that pictures (e.g., a picture of an elephant) are remembered better than words (e.g., the word "elephant"), an empirical finding called the picture superiority effect (Paivio & Csapo. Cognitive Psychology 5(2):176-206, 1973). However, very little research has investigated such memory differences for other types of sensory stimuli (e.g. sounds or odors) and their verbal labels. Four experiments compared recall of environmental sounds (e.g., ringing) and spoken verbal labels of those sounds (e.g., "ringing"). In contrast to earlier studies that have shown no difference in recall of sounds and spoken verbal labels (Philipchalk & Rowe. Journal of Experimental Psychology 91(2):341-343, 1971; Paivio, Philipchalk, & Rowe. Memory & Cognition 3(6):586-590, 1975), the experiments reported here yielded clear evidence for an auditory analog of the picture superiority effect. Experiments 1 and 2 showed that sounds were recalled better than the verbal labels of those sounds. Experiment 2 also showed that verbal labels are recalled as well as sounds when participants imagine the sound that the word labels. Experiments 3 and 4 extended these findings to incidental-processing task paradigms and showed that the advantage of sounds over words is enhanced when participants are induced to label the sounds.

CAPAS 2.0: a computer tool for coding transcribed and digitally recorded verbal reports.

A new computer software tool for coding and analyzing verbal report data is described. Combining and extending the capabilities of earlier verbal report coding software tools, CAPAS 2.0 enables researchers to code two different types of verbal report data: (1) verbal reports already transcribed and stored in text files and (2) verbal reports in their original digitally recorded audio format. For both types of data, individual verbal report segments are presented in random order and coded independently of other segments in accordance with a localized encoding principle. Once all reports are coded, CAPAS 2.0 converts the coded reports to a formatted file suitable for analysis by statistical packages such as SPSS.

A computer-aided digital audio recording and encoding system for improving the encoding of verbal reports.

The increasing use of verbal reports in psychological research requires tools for improving the ease and reliability of collecting and coding verbal report data. An approach is described that maintains the verbal report data in digitally recorded audio form throughout the collecting and encoding processes. A new computer-aided encoding tool, CAPAS, is described, which randomly selects and plays individual protocol segments and stores computer keyboard-entered codes in an SPSS-formatted data file.