Ética periodística y Covid-19: análisis de contenido de los códigos deontológicos / Ética jornalística e Covid-19: análise de conteúdo de códigos deontológicos / Journalistic ethics and Covid-19: an analysis of deontological codes

Esta investigación realiza un análisis de contenido de 103 códigos de ética periodística de todo el mundo para comprobar su adaptación a las circunstancias derivadas de la pandemia Covid-1٩. A partir de siete recomendaciones formuladas por la Ethical Journalism Network (EJN), se analiza su presencia o ausencia en los códigos. Los resultados muestran una presencia desigual de los principios y diferencias importantes entre los códigos. Ninguno de ellos comprende las siete recomendaciones y solo uno asume seis de ellas. Por el contrario, 17 códigos contienen únicamente una recomendación y dos de ellos no recogen ninguna. Se concluye que las recomendaciones de la EJN más presentes en los códigos se relacionan con principios muy asentados en la ética periodística que dependen habitualmente de la fecha de actualización. Se propone incorporar secciones específicas sobre salud a los códigos. (AU)

This article presents the results of a content analysis of 103 journalistic codes of ethics throughout the world conducted to test the adaptation of these codes to Covid-19 pandemic. Based on seven recommendations formulated by the Ethical Journalism Network (EJN), we analyze the presence or absence of each principle. The findings show an uneven presence of the principles and important differences across the codes. None of the codes cover the seven recommendations and just one addressed six of them. In contrast, 17 codes contain only one recommendation and two do not contain any. The EJN recommendations that are most present in the codes address well-established principles in journalistic ethics. The year of the latest update of the code is also a determining factor. Specific sections on health should be incorporated into the codes. (AU)

Esse artigo desenvolve uma análise de conteúdo de 103 códigos jornalísticos de ética em todo o mundo para testar sua adaptação às circunstâncias da Covid-19. Com base nas sete recomendações formuladas pela Ethical Journalism Network (EJN), analisa a presença ou ausência de cada princípio. Os resultados mostram uma presença desigual de princípios e importantes diferenças entre os códigos. Nenhum deles entende as sete recomendações e apenas uma assume seis delas. Em contraste, 17 códigos contêm apenas uma recomendação e dois deles não contêm nenhum. Conclui-se que as recomendações da EJN mais presentes nos códigos dizem respeito a princípios muito estabelecidos na ética jornalística. O ano da última atualização do código também se torna um fator determinante. Propõe-se incorporar seções específicas de saúde nos códigos. (AU)

Neuromarketing as an Emotional Connection Tool Between Organizations and Audiences in Social Networks. A Theoretical Review.

Currently, there is an important debate on how social networks have affected relations between organizations and their audiences: originally complementary -since organizations had full control over the messages that they sent to users, who were mere consumers of information-, they are now symmetric -since users produce and disseminate information about organizations on a global scale through social media-. Therefore, one of the main concerns of organizations when investing in social networks is to connect with their target audience, to have virality, greater visibility and scope. Likewise, neuromarketing is gaining significant importance when it comes to predicting user behavior through biometric measurements, so it can be an essential tool for developing content that engages organizations and their audiences. The main objective of this work is to conduct a theoretical review of the main scientific research on the effectiveness of neuromarketing as a tool to improve the emotional connection between organizations and users in social networks. Thus, the scientific literature on the object under study available on the Web Of Science has been extensively reviewed. The results of the analysis of the main researches in this field reveal the importance of neuromarketing: some of them agree that the communicative effectiveness between organizations and audiences in social networks depends more on sociology and psychology than on technology itself. Neuromarketing has also allowed to demonstrate the relevance of the so-called social influence in social networks: users tend to imitate the behaviors of others, under the premise that these actions reflect the appropriate procedure. That is, when a user sees that others in their environment comment or share a post, they tend to replicate that action in order to avoid the fear of being the only one who behaves differently.