Show me the money: incorporating financial motives into the gambling motives questionnaire.

Although research has only recently begun to measure what motivates all levels of gambling involvement, motives could offer a theoretically interesting and practical way to subtype gamblers in research and for responsible gambling initiatives. The Gambling Motives Questionnaire (GMQ) is one measure that weaves together much of the gambling motives literature, but it has been criticized for neglecting financial reasons for gambling. This study uses a series of factor analyses to explore the effect of adding nine financial motives to the GMQ in a heterogeneous sample of 1,014 adult past-year gamblers. After trimming trivial financial motives, the penultimate factor analysis of the 15 GMQ items and four financial motives led to a four-factor solution, with factors tapping enhancement, social, coping and financial motives, as predicted. A final factor analysis performed on a modified GMQ-F (i.e., 16 items, including a financial subscale) revealed the same four factors, and hierarchical regression showed that the financial motives improve the GMQ-F's prediction of gambling frequency. This study provides evidence that omitting financial motives is a clear gap in the GMQ, yet suggests that the GMQ is a promising tool that can be conceptually and empirically strengthened with the simple addition of financial items.

The effect of including a monetary motive item on the gambling motives questionnaire in a sample of moderate gamblers.

This study explored the factor structure of the Gambling Motives Questionnaire (GMQ) with a large stratified sample of 839 moderate gamblers (49% female; median age category = 45-54 years) and examined the effect of including a monetary motive item on GMQ factor structure. Participants responded to a telephone survey in which they were asked how often they gamble for each of 16 reasons, including the 15 GMQ motives and an additional motive: "to win money". Exploratory principal components analysis of the 15 GMQ items revealed three factors, together accounting for 49.04% of the total variance in GMQ scores. The factors tapped enhancement, coping and social motives, although only the coping subscale displayed strong internal consistency. A second exploratory principal components analysis of the 15 GMQ items and the monetary motive item continued to reveal three factors tapping enhancement, coping and social motives. The addition of the monetary motive item strengthened the independence of the components and dramatically improved the internal consistency of the enhancement factor. The results suggest that the psychometric properties of the GMQ, when used with a population of moderate gamblers, may be considerably strengthened with only minor modifications.