Expanding the measurement of culture with a sample of two billion humans.

Culture has played a pivotal role in human evolution. Yet, the ability of social scientists to study culture is limited by the currently available measurement instruments. Scholars of culture must regularly choose between scalable but sparse survey-based methods or restricted but rich ethnographic methods. Here, we demonstrate that massive online social networks can advance the study of human culture by providing quantitative, scalable and high-resolution measurement of behaviourally revealed cultural values and preferences. We employ data across nearly 60 000 topic dimensions drawn from two billion Facebook users across 225 countries and territories. We first validate that cultural distances calculated from this measurement instrument correspond to traditional survey-based and objective measures of cross-national cultural differences. We then demonstrate that this expanded measure enables rich insight into the cultural landscape globally at previously impossible resolution. We analyse the importance of national borders in shaping culture and compare subnational divisiveness with gender divisiveness across countries. Our measure enables detailed investigation into the geopolitical stability of countries, social cleavages within small- and large-scale human groups, the integration of migrant populations and the disaffection of certain population groups from the political process, among myriad other potential future applications.

JUE Insight: Understanding spatial variation in COVID-19 across the United States.

What factors explain spatial variation in the severity of COVID-19 across the United States? To answer this question, we analyze the correlates of COVID-19 cases and deaths across US counties. We document four sets of facts. First, effective density is an important and persistent determinant of COVID-19 severity. Second, counties with more nursing home residents, lower income, higher poverty rates, and a greater presence of African Americans and Hispanics are disproportionately impacted, and these effects show no sign of disappearing over time. Third, the effect of certain characteristics, such as the distance to major international airports and the share of elderly individuals, dies out over time. Fourth, Trump-leaning counties are less severely affected early on, but later suffer from a large severity penalty.