1.
Behav Brain Sci
; 45: e226, 2022 10 25.
Article
in English
| MEDLINE
| ID: mdl-36281850
ABSTRACT
To assess whether behaviors like framing effects are rational, researchers need to consider decision makers' goals. I argue that researchers should broaden the scope of analysis to include impression management goals. Under predictable conditions, behaviors traditionally considered irrational (e.g., loss-gain framing effects on risk preferences) can be reputationally rewarding, casting doubt on strict claims of irrationality.