ABSTRACT
Health care providers in rural settings are faced with the same issues as those in urban areas, write Susan Dymond, M.B.A., and Christopher Rankin, but those issues are compounded by the isolation of distance. One answer to this problem is to use telecommunications and satellite technology to bridge these distances and that's just what Texas Tech University is doing.
Subject(s)
Physicians, Family/education , Rural Health , Schools, Medical/organization & administration , Telemedicine/statistics & numerical data , Education, Continuing/methods , Hospitals, Rural , Humans , Referral and Consultation , TexasABSTRACT
Negotiation is an important way for physician executives to manage conflict and to accomplish new projects. Because of the rapidly changing nature of the health care environment, as well as conflicts and politics within their organizations, managers need to effectively negotiate with a wide range of other parties. Managers should consider the relative importance of both the substantive and relationship outcomes of any potential negotiation. These two factors may guide the executive's selection of initial negotiation strategies.
