1.
Mich Health Hosp
; 38(1): 24-6, 2002.
Article
in English
| MEDLINE
| ID: mdl-11828575
ABSTRACT
Trademarks and their sibling service marks are some of the most valuable assets of contemporary health care organizations. Patients and health care providers throughout the world recognize the name Mayo Clinic. Likewise, pharmaceutical companies, particularly with respect to "off-patent" drugs, zealously protect drug names.