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Mich Health Hosp ; 38(1): 24-6, 2002.
Article in English | MEDLINE | ID: mdl-11828575

ABSTRACT

Trademarks and their sibling service marks are some of the most valuable assets of contemporary health care organizations. Patients and health care providers throughout the world recognize the name Mayo Clinic. Likewise, pharmaceutical companies, particularly with respect to "off-patent" drugs, zealously protect drug names.


Subject(s)
Internet/legislation & jurisprudence , Marketing of Health Services/legislation & jurisprudence , Names , Patents as Topic/legislation & jurisprudence , Drug Industry/legislation & jurisprudence , Drug Industry/organization & administration , Hospitals, Group Practice/legislation & jurisprudence , Hospitals, Group Practice/organization & administration , Humans , Negotiating , United States
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