[Volunteering as a resource for strengthening the mental health of the elderly].

The aging of the population poses to society the problem of finding mechanisms and tools for preserving health, prolonging the active life position of elderly citizens. The article reveals the potential of volunteerism in the system of strengthening the mental health of the elderly. The data obtained in the course of the study indicate that elderly citizens who participate in volunteer activities for a long time and regularly have high and average indicators of resilience, the presence of goals and the meaning of life, evaluate their lives as emotionally saturated, productive, the ability of elderly people to maintain psychological stability in stressful situations and orientation to overcome life difficulties.

[Social representation of persons with disabilities in marketing and advertising practice].

The article discusses the issues of including the image of persons with disabilities in marketing and advertising practice. The data reflecting the statistics of disability and consumer behavior in the market of goods and services for the disabled and persons with disabilities are presented. The purpose of the study is to analyze the current practice of marketing and advertising activities using the image of disability and persons with disabilities. It is concluded that both advertising and any other forms of marketing initiatives reflect society, and therefore most advertisers at some point create communication products that somehow reflect their target audience. Good examples of images of people with disabilities and a well-thought-out advertising campaign are designed to increase brand loyalty and at the same time make the product more popular with a wide audience.