Motivational context determines the impact of aversive outcomes on mental effort allocation.

It is well known that people will exert effort on a task if sufficiently motivated, but how they distribute these efforts across different strategies (e.g., efficiency vs. caution) remains uncertain. Past work has shown that people invest effort differently for potential positive outcomes (rewards) versus potential negative outcomes (penalties). However, this research failed to account for differences in the context in which negative outcomes motivate someone - either as punishment or reinforcement. It is therefore unclear whether effort profiles differ as a function of outcome valence, motivational context, or both. Using computational modeling and our novel Multi-Incentive Control Task, we show that the influence of aversive outcomes on one's effort profile is entirely determined by their motivational context. Participants (N:91) favored increased caution in response to larger penalties for incorrect responses, and favored increased efficiency in response to larger reinforcement for correct responses, whether positively or negatively incentivized.

Decomposing the motivation to exert mental effort.

Achieving most goals demands cognitive control, yet people vary widely in their success at meeting these demands. While motivation is known to be fundamental to determining these successes, what determines one's motivation to perform a given task remains poorly understood. Here, we describe recent efforts towards addressing this question using the Expected Value of Control model, which simulates the process by which people weigh the costs and benefits of exerting mental effort. By functionally decomposing this cost-benefit analysis, this model has been used to fill gaps in our understanding of the mechanisms of mental effort and to generate novel predictions about the sources of variability in real-world performance. We discuss the opportunities the model provides for formalizing hypotheses about why people vary in their motivation to perform tasks, as well as for understanding limitations in our ability to test these hypotheses based on a given measure of performance.