1.
Healthc Financ Manage
; 41(12): 25-7, 30, 32, 1987 Dec.
Article
in English
| MEDLINE
| ID: mdl-10284876
ABSTRACT
As competition increases, the finance and marketing departments must work together to increase market share and improve the bottom line. If financial managers understand the functions of the marketing department, they can create a mutually beneficial and profitable relationship.