La responsabilidad social corporativa y las tendencias de consumo de los millennials universitarios que laboran / Corporate social responsibility and consumption trends of working university millennial students

Resumen La responsabilidad social corporativa percibida se confirma vigente como un predictor significativo del comportamiento de compra. Sin embargo, existen variables intervinientes, como los buenos sentimientos, que llevan consigo características de disfrute, satisfacción y beneficio percibido, cuyos efectos pueden intensificar tal comportamiento. No obstante, este fenómeno no ha sido lo suficientemente estudiado en México. Por otra parte, las proyecciones demográficas sugieren que, en el mediano plazo, los mercados de consumo internacional y nacional estarán dominados por la generación millennial, con mayor énfasis, por quienes cuentan con un grado educativo superior y una ocupación laboral. El objetivo de la presente investigación fue determinar si la variable buenos sentimientos tiene efectos catalizadores en el consumo socialmente responsable de una muestra de jóvenes mexicanos millenials que estudian y laboran. Se encuestó a 97 estudiantes universitarios de una escuela de negocios del sur de Tamaulipas. Se empleó el modelo de regresión con mediación para explorar los efectos mediadores de buenos sentimientos en la relación entre la percepción de RSC y el consumo responsable. Los resultados indicaron que los buenos sentimientos, sí tienen efectos catalizadores positivos y significativos en el consumo de los estudiantes millennials mexicanos que trabajan, debido a la satisfacción, disfrute y el beneficio percibido que estos manifestaron al hacer consumos responsables a empresas con RSC.

Abstract Perceived corporate social responsibility (CSR) has been confirmed as a significant predictor of purchase behavior. Nevertheless, there are intervening variables such as "the good feelings" that involve characteristics of enjoyment, satisfaction and perceived benefit, whose effects can reinforce such behavior. In Mexico, these effects have not been sufficiently studied. Recent demographic projections, however, suggest that, in the mid-term, the national and international consumption market will be dominated by the millennial generation, especially by those who have a higher education degree and have already entered the labor market. Consequently, the objective of this article was to analyze if "the good feelings" variable increases the predictor effect of the perceived CSR on the social responsible purchase behavior. 97 university millennial students from a business school located on the southern region of Tamaulipas were surveyed. A regression model with mediation was employed to explore the mediating effects of the "good feelings" variable on the relationship between the perception of CSR and responsible consumption. The results indicated that "the good feelings" variable increases the positive and significant effect on the responsible consumption of the millennial Mexican students, due to the satisfaction, enjoyment and perceived benefit when consuming in a socially responsible way.

Muerte encefálica en Iberoamérica / Brain death in Latin America

Objetivo: Analizar el diagnóstico de muerte encefálica (ME) en Iberoamérica. Fundamento: La ME se ha aceptado como la muerte del individuo desde hace décadas, pero existen diferencias legales y gran variabilidad en los criterios diagnósticos de cada país. Método: Encuesta sobre el diagnóstico médico y legal de la ME en los 21 países que forman la Red/Consejo Iberoamericano de Donación y Trasplante. Resultados: Todos los países iberoamericanos, excepto Nicaragua, reconocen legalmente la ME como la muerte de la persona. Para declarar el fallecimiento, en la mayoría se necesitan 2 o 3 médicos. En todos los países es obligatoria la presencia de un coma arreactivo, ausencia de reflejos de tronco y de respiración espontánea. Los niveles de presión parcial de dióxido de carbono requerida en el test de apnea oscilan entre 50-60mmHg. La temperatura mínima requerida para la exploración neurológica oscila entre 32-35°C. El test de atropina es obligatorio en 7 países (35%). El período de observación más recomendado es de 6h, pero hay gran variabilidad, que llega hasta 24h. En 8 países (40%) es obligatorio realizar siempre un test instrumental, en el resto solamente en circunstancias especiales. En algunos países, si no hay donación de órganos para trasplante no se retiran las medidas de soporte, este hecho es más frecuente en los niños. Conclusiones: Existe uniformidad en los criterios diagnósticos fundamentales, pero se observan diferencias en los prerrequisitos clínicos, la exploración neurológica, el tiempo de observación, los test instrumentales y las decisiones clínicas tras la declaración de ME. Sería recomendable la homogeneización de los criterios diagnósticos (AU)

Objective: To examine the diagnosis of brain death (BD) in Latin America. Background: The term BD has long been used to define the death of an individual despite legal differences and variations in the diagnostic criteria applied in each country. Method: A survey was conducted to gain information on the medical and legal diagnosis of BD in the 21 countries that make up the Latin American Network/Council of Donation and Transplant. Results: All the Latin American countries except for Nicaragua legally recognize BD as the death of the person. To declare a person dead, 2 or 3 doctors are required in most countries. In all the countries, the requirements that must be fulfilled are unresponsive coma, lack of brainstem reflexes and of spontaneous breathing. Partial pressure of arterial carbon dioxide levels required in the apnea test vary from 50-60mm Hg. The minimum temperature required for a neurological examination ranges from 32°-35°C. The atropine test is mandatory in 7 (35%) countries. The most recommended observation period is 6h, but there is great variation and can be up to 24h. In 8 countries (40%), an instrumental test is obligatory, while in the remaining countries this is only undertaken under special circumstances. In some countries, when organs are not donated for transplant, support measures are not withdrawn, this being more frequent in children. Conclusions: There seems to be some uniformity in the main diagnostic criteria applied, with differences observed in clinical prerequisites, neurological exams, observation time, instrumental tests and the clinical decisions made following a declaration of BD. It is recommended that diagnostic criteria be standardized (AU)

[Brain death in Ibero-America]. / Muerte encefálica en Iberoamérica.

OBJECTIVE: To examine the diagnosis of brain death (BD) in Latin America. BACKGROUND: The term BD has long been used to define the death of an individual despite legal differences and variations in the diagnostic criteria applied in each country. METHOD: A survey was conducted to gain information on the medical and legal diagnosis of BD in the 21 countries that make up the Latin American Network/Council of Donation and Transplant. RESULTS: All the Latin American countries except for Nicaragua legally recognize BD as the death of the person. To declare a person dead, 2 or 3 doctors are required in most countries. In all the countries, the requirements that must be fulfilled are unresponsive coma, lack of brainstem reflexes and of spontaneous breathing. Partial pressure of arterial carbon dioxide levels required in the apnea test vary from 50-60mm Hg. The minimum temperature required for a neurological examination ranges from 32 degrees -35 degrees C. The atropine test is mandatory in 7 (35%) countries. The most recommended observation period is 6h, but there is great variation and can be up to 24h. In 8 countries (40%), an instrumental test is obligatory, while in the remaining countries this is only undertaken under special circumstances. In some countries, when organs are not donated for transplant, support measures are not withdrawn, this being more frequent in children. CONCLUSIONS: There seems to be some uniformity in the main diagnostic criteria applied, with differences observed in clinical prerequisites, neurological exams, observation time, instrumental tests and the clinical decisions made following a declaration of BD. It is recommended that diagnostic criteria be standardized.