1.
Percept Mot Skills
; 123(1): 175-89, 2016 Aug.
Article
in English
| MEDLINE
| ID: mdl-27502240
ABSTRACT
Consumers tend to misunderstand the physical value of cash money by adopting improper anchors for their judgments (e.g., banknote size and shape, currency denominations, etc.). In a pilot study carried out on a sample of 242 participants (n = 116 men; M age = 29.6 year, SD = 10.8), a quantity distortion effect was demonstrated by evaluating consumers' misperceptions of different monetary quantities, either in terms of volume or weight, using banknotes of the same denomination (50). A threshold value was found, for both volume (876,324) and weight (371,779), above (below) which consumers tend to overrate (underrate) monetary amounts. The theoretical and operative implications are discussed.